To expand its local search options,
Ask Jeeves Inc. on Tuesday partnered with Citysearch for access to its local
Ask Jeeves over the course of
the next month plans to add Citysearch information to its search results, said
Jim Lanzone, the company's senior vice president of search properties at Ask
Jeeves. Along with listings, Ask Jeeves also will incorporate editorial and
user reviews, ratings, and other information on businesses such as hours.
found was that people really needed more context in the results to their local
queries for a business or service," Lanzone said.
The additional local data will
be added into Ask Jeeves' Smart Search results, the name for its intuitive
results that appear atop links, as well as a new local search channel to be
added to the search site, Lanzone said.
As part of the partnership,
Emeryville, Calif.-based Ask Jeeves is licensing the structured local data
from Citysearch in exchange for sharing revenue from search-based advertising,
officials with the companies said.
Ask Jeeves' move follows growing
interest among the major Web search engines in local search and as traditional
Yellow Pages providers adopt more keyword search-oriented approaches.
Yahoo Inc. this week opened a beta
of a new Yahoo Local search
engine, though company officials were not available to discuss details of it.
Google Inc. in March
launched a beta
called Google Local, for
Citysearch, an InterActiveCorp
business based in Los Angeles, previously has licensed its local content
to portals for locally targeted sites, but the Ask Jeeves deal is the first
time that its data will be incorporated into algorithmic search results,
Citysearch CEO Briggs Ferguson said. Ferguson said Citysearch is interested in
expanding the search approach with other search engines.
have great depth of information around all these local businesses that allow
users to make decisions," Ferguson said. "The content we have sort
of naturally fits with the search product Ask Jeeves is developing for the
Along with its local-content
partnership, Ask Jeeves on Monday expanded its Smart Search features to
provide maps and driving directions as well as city guides to about 4,000
cities, Lanzone said.
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