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several other search engines on the Internet
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all the major search engines, including submission tips,
how search engines rank their listings, important design
issues relating to relevancy, and other web site promotion
topics and tools.
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There's such a thing as taking
search engine optimization too far. I'm not talking about black hat versus
white hat, things that might get you banned versus staying pristine. I'm
talking about keyword stuffing in the title. As far as search engine
optimization goes, there's nothing wrong with it. You might very well make it
to #1 with a title like "Widgets, Black Widgets, Home Widgets, Cheap
But who's going to click on that?.
"Oh, I'm sure
some people will. But I'm betting the guy who's at #3 with "Widget
Information" is going to get more visitors.
Sometimes we webmasters spend so much time trying to second-guess the
search engines that we forget potential visitors, people, are the ones we
really need to impress. Yes, it's important to get onto that first page of
search engine results, but once you're there, think of ways to entice people
with your titles.
I'm not saying to get rid of keywords in your titles altogether; instead, take
your main keyword and work your title around it.
So, what makes a good title?
First off, get rid of the mass of keywords separated by commas. If
people were looking for synonyms, they'd grab a thesaurus rather than popping
onto Google. Instead, put yourself in the shoes of the person looking for
information on widgets. If you were the one doing the looking, what kind of
title would attract you?
You really can't go wrong with Keyword Information or some variation of that
title. After all, that's what most people are looking for, information.
However, that can be a bit dry.
You may want to consider employing what writers call a hook. This is something
that grabs your attention and makes you want to continue reading in order to
satisfy your curiosity. Journalists employ this method all the time to
increase newspaper sales.
examples might be:
Widgets, Bad for Your Health?
Are Widgets Safe for Your Children?
Widgets Increase Sales... If Used Correctly
Be creative. Whatever you do, make sure your titles are cohesive. Think like
your visitors, not like the search engines. Lure the visitor into clicking on
your site instead of the nine other sites listed on the search engine results
page. You might just be surprised at the increase in traffic you receive.
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