Entireweb network provides over 100 Million
searches per month, this includes sites such as Entireweb,
Search66.com, WindSeek.com and
several other search engines on the Internet
access to information about
all the major search engines, including submission tips,
how search engines rank their listings, important design
issues relating to relevancy, and other web site promotion
topics and tools.
more than 210,000 subscribers you will reach
webmasters and siteowners in matter of minutes.
When it comes to promoting
your website or internet business, you have two main alternatives: advertising
and publicity. Advertising is something you create, pay for and control.
Publicity is something someone else writes or says about you when you do
something good, noteworthy or interesting. Needless to say, publicity
can be much more effective than advertising.
For example, if a friend gives you a rave review of a product because he
bought it and loves it (publicity), it will carry more weight than if it came
through a commercial or a paid spokesperson. Similarly, the opinion of
your favorite movie critic will probably be more influential than a movie ad,
the same way a good editorial review of a product will most likely be more
effective than a loud radio commercial.
In their interesting book: "The 22
Immutable Laws of Branding: How to Build a Product or Service into a
World-Class Brand", Al and Laura Ries write about the Law of Publicity:
"The birth of a brand is achieved with publicity, not
advertising." The authors point out that you build a brand
with publicity and then maintain it with advertising.
As a small internet business owner, you must learn to use publicity to your
advantage. Here are six ways you can generate good publicity for your
website or internet business:
users will have more trust in a website if they find it in a bona-fide
way, for example through a search engine query. A good position in
regular search engine results is great publicity, and it can be much
more effective than pay per click results or sponsored listings.
Granted, it is more difficult to achieve a good position in the regular
results than paying to be placed on top as a sponsor listing, but that
is precisely what makes regular results more powerful and credible. If
you want to improve your rankings with the search engines, follow some
engine optimization techniques. Don't over-do it, though: search
engines are catching up very quickly to over-optimization, and it may do
you more harm than good.
In the internet world, the equivalent of word of mouth is word of mouse.
Few marketing techniques work as well as a recommendation from a friend.
You have probably seen those "Send This Page to a Friend"
links or forms next to articles and news items. You must incorporate
them to your site's pages to make it easy to recommend your site. These
links or forms are created using cgi scripts, although it is not
necessary for you learn how to create them or how to run them on your
site. There are services like Bravenet.com that offer these scripts for
free. You just cut and paste a snippet of HTML code on your page, and
you're ready to go.
Text-Based Ads and Content
Links: By now you
probably have heard about Google
AdSense, the "text based" advertising links that Google
serves in millions of websites. While both text based links and
traditional banners ads are advertising, text links work better because
they "don't look like advertising". They look more like
relevant options of a web page's navigational menu. Another way to turn
advertising into publicity for your site or business is to get
in-context links (links to your site from the body of an article). This
links must be smoothly integrated into the copy of the article, so that
the the article doesn't look like a sales pitch, and will be most
effective when they truly add value to the article.
People tend to increase their trust in a business when they see that
other people just like them have have tried its products and services
and find them useful. It is important to include the name and email
address of the people giving the testimonials, otherwise they will come
across as phony, and their effect will backfire. Ask satisfied customers
for permission to post their comments and their contact information
before using them as testimonials.
A successful press release is probably the most cost-effective way to
generate publicity and credibility for your business. When writing a
press release, you must remember to follow some common sense tips, like
making your information timely and unique, present it in a format that
will be attractive and easy to understand to the editors, create a
catchy headline, use quotes from newsworthy people and write in third
person voice. If you don't feel confident about your writing abilities,
there are copywriting services that can do a professional job for you
for a small fee.
One of the best ways to promote your website is by writing
articles that you can post in e-zines and sites that provide free
content to e-zine publishers. This will establish you as an expert in
your field and, with time, develop a solid customer base. The trick to
turn your articles into effective publicity is to give useful,
unbiased, value-adding advice (don't ever stuff your article with
affiliate links or bogus recommendations). At the end of the
article, remember to include a short bio with with your name, the name
of your business, a short tagline, and the link to your website.
Paid Inclusion: Some of the major search engines offer what's called a Paid Inclusion service.
Also known as paid indexing and paid spidering, these services are basically a way to
guarantee your site is kept in a search engine's database and regularly indexed.
The major benefit to paying for inclusion is that it ensures that your web site is regularly
updated in the search engine, meaning users of the search engine will always see your
most up to date listing. It is also useful for testing various titles and descriptions to see
which ones achieve more click-thru's and for sites constantly tweaking their HTML code to
achieve a better ranking with the search engine's algorithm. For more information, follow the link below.
Mario Sanchez is a Miami based freelance writer who focuses on
Internet marketing and web design topics. He publishes The
Internet Digest ( http://www.theinternetdigest.net/
), a growing collection of web design and Internet marketing
articles, tips and resources. You can freely reprint his
weekly articles in your website, ezine, or ebook.
mailings, click here