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Search66.com, WindSeek.com and
several other search engines on the Internet
access to information about
all the major search engines, including submission tips,
how search engines rank their listings, important design
issues relating to relevancy, and other web site promotion
topics and tools.
more than 210,000 subscribers you will reach
webmasters and siteowners in matter of minutes.
Having a Web site that gets found
in Google and the other engines isn't hard to do, but it can be difficult to
know where to begin. Here are ten tips to get you started:
Start out slowly. If possible,
begin with a new site that has never been submitted to the search engines or
directories. Choose a domain name that best fits your brand, and start out by
optimizing just the home page. (Many SEOs recommend purchasing a keyword-rich
domain name; however, I've been optimizing sites successfully since 1995
without using them.)
2. Learn basic HTML.
A lot of search engine optimization techniques involve editing the
behind-the-scenes HTML code. Your high rankings can depend on knowing which
codes are necessary, and which aren't. Minimally, you should be able to view
the source code of any page and understand what it all means, as well as be
able to slightly edit it as necessary.
3. Choose keyword phrases wisely. The phrases you think might be
perfect for your site may not be what people are actually searching for. To
find the optimal words for your site, use a research tool such as Wordtracker.
Decide on two or three highly targeted phrases for each page of your site.
Never shoot for general keywords such as "travel" or
"vacation" as they are rarely (if ever) indicative of what your site
is really about.
4. Write at least 200-250 words of visible text copy based on your chosen
keywords. This is a crucial component to high rankings and a successful
Web site. The search engines need to "read" keyword-rich copy on
your pages so they can understand how to classify your site. Write the copy
based on your keyword phrases, and not the other way around. Don't be afraid
to use your phrases as many times as it makes sense to do so. The optimal
number of instances will vary by search engine, the number of words on your
page, and also by how well the copy actually reads to a person. Simply
sticking keyword phrases at the top of the page or only in headlines probably
won't cut it. (Purchase and read my "Nitty-gritty
of Writing for the Search Engines" handbook for exact tips on how to
5. Create a killer Title tag.
Title tags are critical because they're given a lot of weight with all of the
search engines. You must put your keyword phrases into this tag and not waste
space with extra words. Do not use the Title tag to display only your company
name, or to simply say "Home Page." Think of this tag more as a
"Title Keyword Tag" and create it accordingly. It should reflect
exactly what your page is about, using the keyword phrases people might be
using at a search engine to find your company.
6. Make sure your site is
"link-worthy." Other sites linking to yours is a critical
component of a successful search engine optimization campaign, as all of the
major search engines place a good deal of emphasis on your site's overall link
popularity. You can go out and request hundreds or thousands of links, but if
your site sucks, why would anyone want to link to it? On the other hand, if
your site is full of wonderful, useful information -- other sites will
naturally link to it without your even asking. It's fine to trade links; just
make sure you are providing your site visitors with only the highest quality
of related sites. When you link to lousy sites, keep in mind what this says to
your site visitors as well as to the search engines.
7. Create meaty Meta tags. Meta tags have some value, but they are not
a magic bullet. Create a Meta Description tag that uses your keywords and also
describes your site. The information in this tag often appears under your
Title in the search engine results pages, especially if the keyword phrase
that was searched upon in the engine appears in your tag. The Meta Keyword tag
isn't quite as important as the Meta Description tag. Contrary to what many
people believe, what you place in the keyword tag will have very little (if
any) bearing on what keywords your site is actually found under, and it's not
given any consideration whatsoever by Google. Feel free to use this tag for
technical synonyms or common misspellings if you want to, but do NOT obsess
over it; it definitely won't make or break your rankings.
8. Be careful when submitting to directories such as Yahoo, DMOZ, JoeAnt,
Gimpsy and the like. Having directory listings are a key component to
getting your site spidered and listed by Google and the other search engines.
Therefore it's important to read each directory's FAQ and follow it precisely.
Making mistakes in the submission process could cost you dearly as directory
listings are difficult to change later in the game. Be cognizant of the fact
that you will be dealing with human editors, and always think about how you
can make their job easier when it comes to listing your site.
9. Don't expect quick results. Getting high rankings takes time;
there's no getting around that fact (even with paid-inclusion). Once your site
is added to a search engine its rankings may start out low and then slowly
work its way up the ladder. All search engines measure link popularity, and it
takes time to really and truly become one of the most popular sites in your
niche. Be patient and give your site time to mature.
10. Don't constantly
"tweak" your site for better results.
It's best not to make changes to your on-the-page optimization for at least
three months after you optimize it. You certainly don't need to sit on your
hands or twiddle your thumbs during this period, however. You should
constantly work on adding new stuff to your site to make it better and
better, plus you should always be on the lookout for other sites that might
be interested in making your site available to their site visitors.
If you've followed these tips and still can't find your site in the engines,
the first place to "tweak" would be your page copy. If you added
less than 250 words of visible text on your pages, this could be your
culprit. Also, double-check your keyword density, and make sure that you
only targeted two or three phrases per page.
Eventually, you'll see the fruits of your labor with many top-ten rankings
in Google and the rest of the search engines!
Jill Whalen is the owner of HighRankings.com
and moderator of the free weekly email newsletter, the High
Rankings' Advisor. She is also known for her moderation of the
critically acclaimed, Rank
Write Roundtable. Jill specializes in search engine
optimization, directory submissions, SEO consultations and
mailings, click here