Entireweb network provides over 100 Million
searches per month, this includes sites such as Entireweb,
Search66.com, WindSeek.com and
several other search engines on the Internet
access to information about
all the major search engines, including submission tips,
how search engines rank their listings, important design
issues relating to relevancy, and other web site promotion
topics and tools.
more than 210,000 subscribers you will reach
webmasters and siteowners in matter of minutes.
may be important to websites that seek advertising revenue (well, they too
need targeted traffic) but you need traffic that caters to your requirement.
So for a successful website, both are important. Search engines send relevant
visitors to your website and visitors do business with you. Both should be an
important factor when you sit down and plan the architecture of your website.
The misconception that lots of senseless traffic is good for business has been
Your website should read convincing both to your target visitors, and
the search engines. In fact, you should treat search engines too as your
visitors because if you optimize for your visitors, you automatically optimize
for the search engines. Once you follow the steps listed below, there is a big
chance that you'll create a website optimized both for the search engines and
Both visitors and search engines like well-written content. In fact every one
of us appreciates an interesting read. There used to be a time when lots of
crap took place to please search engines. Lots of keywords and phrases were
stuffed needlessly into the web pages to make them rank higher. Scores of
"doorway" pages were created to lead visitors to websites. They made
search engines happy but confused the visitors, nullifying the advantage and
ultimately, forcing the search engine companies to alter their search
But what really matters is the quality content. If you have no content, or
irrelevant content, what's the use of getting hundreds of visitors daily? You
need to have website content that is user-focussed; you need a web copy that
talks to the visitors. The copy on your website needs to supply the
information your visitors need to arrive at some decision. The content should
be written in an interesting manner, in an absorbing manner. All the
information that your visitor should get, should be there on your website, in
a straight, non-cryptic language.
This re-affirms that professional content developers are as important as
professional web developers, if not more. Badly written content can prove
costlier than you can imagine.
All your pages should be accessible to both people and search engines. When
the search engines visit your website, they should be able to jump from link
to link. It should be like an inter-connected network where one can go
anywhere from anywhere. Many web developers create a sitemap that contains
links to all the pages on the website so that once the search engine finds
that page it can go to all the links on the page.
Anyway, irrelevant pages have no business being on your website and relevant
pages should be within one or two clicks away from your visitors (unless they
Less use of frills
Frills like Flash and DHTML look cool but if they don't solve any purpose
other than let you show-off how you can make geometric figures dance around
the screen, you should avoid using them. The search engine crawlers like the
plain-vanilla text. Showcase frills only if you're selling them (if you're a
Flash designer or a graphic artist). A company selling organic manure doesn't
benefit much by having a Flash website that shows bags of manure appearing
here and there like apparitions.
Use keywords sparingly
The search engine companies have finally realized that actual content is
better than nonsensical repetition of keywords. Of course keywords are
important, but not because they are "keywords", but because they are
needed there. For instance, if you sell organic manure, you have this phrase
on your website because you need to specify what you sell (unless you belong
to some underground organization that uses coded language to communicate).
There is no need for a keyword or a key-phrase to appear more than three or
four times on your page. In fact on Google you spoil your ranking if you use
keywords excessively. Let them appear at the top, somewhere in the middle, and
then in the end. That does the trick. Weave around them a nice context. There
are people who do this as a profession and it really pays in the long run to
hire a content writer who can write optimized content for you.
Both search engines and people like updated content. If your visitors expect
to see new content on your website whenever they come, they'll come again and
again, and they'll come with greater frequency. Search engines too want to
show content that is rapidly updated so that they can display the latest
information. Make it a routine to put something new every second or third day,
even if it is one paragraph.
Use clean HTML
Clean code loads quicker and gets crawled (this sounds creepy!) by the
search engines faster. If the success of your website really matters to you
and if you want to create your own web pages instead of hiring a
professional web developer, you should spend at least a few days learning
HTML. A search-engine friendly website doesn't need much HTML to learn and
it will show clean content to your visitors without unnecessarily increasing
the load time. Avoid using graphical tools and use a text editor instead. It
sounds daunting in the beginning but once your realize its benefit, you'll
be more than eager to write HTML rather than use a tool that produces lots
of unnecessary junk code.
The efforts mentioned above take time to show result, but they are long
lasting and they fetch you the desired results.
Amrit Hallan is a
copywriter and a writer. He writes content for web sites, articles
for various publications and he writes search engine friendly,
customized web page content. You can check out his web site at http://www.amrithallan.com.
If you want to read weekly, thought-provoking essays and articles
with a tinge of humor, you can subscribe to his column at amrithallan.com
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