The idea of good
website design is to offer your viewer a logical
flow while making it interesting and easy to understand.
viewers to the starting point and then direct them through
without confusing them.
Here are some excellent
tips that can help you develop a user
friendly site and please your visitors senses. Give yourself
before they get away.
1. Use lots of
Don't feel that because you have a whole screen that you
need to fill it up with stuff. Your page should follow
a clean outline. Include your site name at the very top.
Below that list the subject of your page and below that
expand on your
topic. Leave adequate space between each section. Don't
cram a lot of pictures and ads. If you have an ad keep
it off to the side or subtly intersperse it between your
text. The idea is not to overwhelm your reader.
2. Don't use
animation and flashing objects.
As advertisers we feel the need to get our viewers attention.
This is important but we need to do it gracefully. Flashing
objects and scrolling images distract your visitor and
take away from the content. If your product is better
demonstrated with animation or some other multi-media,
allow your viewer to select the option. Don't force it
3. Every page
of your site should contain an 'about' link.
The internet can be a rather cold and quiet environment.
If someone can come to your site and find out about who
you are and what you are about, they can feel a little
better about doing business with you or taking advice
from you. Always
include your business address and phone number and email
address as well. This lets viewers know that you are serious
about your business and that you welcome contact.
4. Include a
Viewers like the reassurance that you have a policy that
follows privacy guidelines. They want to know that you
will not sell or give away their information. In these
displayed. Many viewers and business partners won't do
business with you unless you have it.
5. Always keep
your links in blue.
Why does that matter you might say? It's an expectation
that viewers have along with the links being underlined.
There's certainly no law that says they need to be as
such but people spend a lot of time on the internet and
it's good practice to keep your navigation consistent
and recognizable. If it's not you may lose out on clicks.
6. Keep navigation
Keep your site's navigation consistent. What you do on
your index page should be done the same way on the rest
of your site's pages. Keep the colors consistent as well.
Don't force your viewers to relearn each page of your
site. Keep your navigation bars and links the same for
buttons and links.
Title your links appropriately. Don't use cute or misleading
names. For example, if you have a link to sports equipment
don't label the link 'Great Outdoors', call it 'sports
equipment'. If you have a link to 'cameras' don't label
the link 'hotshots', label it 'cameras'. Your viewers
don't want to waste time figuring out what things are.
Be clear with your labeling.
8. Focus on the 'YOU', not the 'ME'.
Make it obviously clear to your readers that you are there
for them. What can you do for your reader? What benefits
are there for your viewer? How can you make their life
or business better or more profitable? Request feedback
on their success. Find out what they want to know or how
you can offer them what
9. Make sure
your page loads fast.
If viewers have to wait for a page to load they will
click elsewhere. Here's a site that will help you determine
how well your page loads. If a page doesn't load in
8 seconds you lose 1/3 of your visitors. Here's a great
free tool to help you check your website's load time:
10. Use a site
A site map will give visitors a "guide" on
viewing your site and also eliminate confusion, especially
with larger sites. It's a road map for your visitors
to follow while they are on your site. Sitemaps will
also increase rankings and placement within the Search
Elizabeth McGee has spent 20 years in the service
and support industry.
She has moved her expertise to the world wide web
find trusted tools, enhance customer service, build
increase sales. You can contact Elizabeth at:
or visit her website at:
mailings, click here