debuted the beta version of its new MSN Search service,
designed to reduce the time and effort required by internet
users to find information online by offering one of the
largest, most up-to-date selections of information and
a new class of powerful, customizable search tools. Some
claim this was an effort to take the fame (and market
share) from dominant search players Google and Yahoo!
as Microsoft did many years ago with Internet Explorer
beating down Netscape.
to a recent New York Times article, Adam Sohn, director
of sales and marketing for MSN said the new MSN search
engine was designed to simply delight its own customers.
A recent CNET report also confirms the threat to Google
and Yahoo! that this new search engine creates.
The global beta version
of MSN Search was made available for public use on Thursday,
November 11, at http://beta.search.msn.com. While still
testing this search service, MSN will not yet replace
Yahoo! Search technology from its publicly available search
until sometime in 2005 some reports claim.
New and innovative
features in MSN Search provide an enhanced search experience
by providing relevant answers to direct questions such
as What is the second-longest coastline in the world?
within the search results. In addition, the Search Near
Mefeature automatically provides information and resources
that are close to home, dramatically reducing the time
needed to find geographically relevant information and
eliminating the need to sift through thousands of links.
Searching for news, images or music is fully integrated
into the new, streamlined search experience.
The release of
our beta is a huge step toward delivering the information
consumers are looking for online, faster than previous
versions of MSN Search, said Yusuf Mehdi, corporate vice
president for the MSN Information Services & Merchant
Platform division at Microsoft Corp. With better
results and more powerful search tools, MSN Search is
creating a new, higher standard for online search one
that helps consumers find the information they need, when
they need it.
At the heart of the
new MSN Search is an advanced search engine, built over
the past two years on Microsoft technology, which dramatically
improves search results. Microsoft designed MSN Search
to overcome the one-size-fits-all approach offered by
other search engines. Pull-down menus and other customization
tools built into MSN Search allow consumers to control
and refine their searches in the following ways:
Search Near Me. Consumers can receive search results
tailored to a geographic location. A consumer in Portland,
Maine, who needs to know the location of the nearest
local fire station no longer needs to sift through online
listings for Portland, Ore. This is accomplished by
assigning geographical information to Webpages as they
are indexed by the service.
MSN Search users can customize search results by emphasizing
or de-emphasizing certain search criteria, such as specific
sites or domains, countries, regions, or languages.
Consumers who want to apply specific criteria to their
searches can visit a menu of adjustable on-screen dials
for each criterion. The dials can be reset when consumers
A complete version
of MSN Search is slated to launch early next year. Test
the new MSN Search Engine for yourself at http://beta.search.msn.com.
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