All About Google Anymore
stick to the old ways and focus entirely on Google
are missing out on a lot of search traffic these days
if they are not also well ranked by Yahoo and MSN.
For the first few
months after Yahoo decided to go their own way with natural
search (and MSN decided to get serious about the search
business), the search results provided by those two could
only be described as bizarre.
has now passed that the dust has somewhat settled and
there are three main (from a traffic standpoint) sites
for quality natural searches.
The term natural
searchis to distinguish true searches, as opposed to paid
advertisements which appear in the search results for
many search engines these days. I guess you cant
really fault the search engine companies from wanting
to make some money (actually, BIG money) selling ad space,
but the debate over the virtues of natural search versus
paid advertising search is something that could take up
a very large book and still have no clear resolution much
like arguments revolving around religion or politics.
Like most people
that have been working as online home business entrepreneurs
for a few years, I was strongly conditioned to the need
to feed the 800 pound gorilla of the search engine
Basically, if Google didnt love you", it was
very difficult to get any meaningful natural search traffic
to your website. Since Google was actually the search
engine that was serving up the results for most of the
popular search portals, if Google didnt look kindly
upon your site and rank you well, you would not be ranked
well for most of the high traffic search sites on the
search landscape changed dramatically early in 2004 and
things have been very fluid and interesting since that
time. Its not that Google has stumbled, or become ineffective
search vehicle, its just that major players like Yahoo
and Microsoft (via MSN) have decided to make a major thrust
into the search business.
Having been firmly
conditioned (since shortly after 1998) that Google was
the supreme deity of search engines", I took the
highly publicized search entries of Yahoo and MSN with
more than the proverbial grain of salt".
Throughout a very
recent three month period, one of my websites occupied
the #5 position on Google, Yahoo, and MSN for a very popular
and important (at least in my line of business) three
word search term. This situation provided an opportunity
to measure the current popularity of each of these three
If asked before the
fact", I would have guessed that Google would still
be the overwhelming #1 search choice and that Yahoo and
MSN would be distant #2 and #3 choices. Therefore, I was
somewhat surprised by the results that were tabulated
during this recent 90 day period.
For the period
in question, the search popularity results were
All others: 13%
above results are for a single search term over
a particular 90 day time period, but the results clearly
show that Yahoo and MSN are already important players
in the search business.
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