What better way
to start the new year than with more traffic to your
web site. Web traffic is a critical part of your internet
business and it is imperative that you design it to bring
you the most amount of traffic possible.
site for traffic includes offering good content, easy
navigation and a logical flow. Additionally you must also
build your site to draw traffic from the search engines
because if you can obtain high search engine ranking,
you can enjoy free traffic.
to note, however that good ranking won't do you much
good without a well designed site and a well designed
site can't bring you visitors if no one knows it's there.
Both high ranking and good design need to work together.
How do we pull all
this together? Let's take a look.
A word about Design
A huge mistake
I see many website owners make is that they get caught
up in making their site cute. They love the little animations,
buttons and dramatic backgrounds. What they fail to consider
is that these things are worthless if you
don't offer good content, easy navigation and a logical
First of all
don't try to be everything to everyone. Design your site
around a theme, preferably a niche theme. Don't confuse
your readers with links all over the page. Design a logical
Lead your viewers to where you would like them to go.
Leave plenty of white space and keep your pages organized.
Clearly state at the top of your pages what you are about
and what you would like your viewers to do.
I don't recommend pop-ups. I find that the majority of
internet users find them annoying. The demand for pop-up
blockers is a good indication that viewers don't want
to see them.
good content. Provide information on your site that will
help viewers solve a problem. Offer information that they
might not get elsewhere. Write reviews regarding your
products. Write newsletters and articles and most importantly
offer something of value for free. Give your viewers a
reason to come back. It will also build trust in you.
Good search engine
ranking can bring lots of visitors to your site. It often
takes a few months to rank well but the payoff is lots
of qualified traffic. While it's not practical to depend
solely on search engines for traffic it can complement
your other advertising campaigns nicely. Aiming for high
search engine placement is always a plus. Keep these in
mind when developing your site for the search engines:
Choose a domain name that has your site keywords in it.
For example, if you're a site about pet care, try to include
the words "pet care" or words related to pet
care in your domain name if you can.
Keywords require research and there are several tools
to help you out in this area. Here are my favorites:
I suggest focusing
on only one keyword or keyword phrase per page of
your website. This may not seem like a lot but if your
site has 20 pages you can focus on 20 keywords. Each page
should be considered a landing page for your site.
If you have proper navigation on your pages it will easily
allow viewers to see everything you have to offer.
Include your keyword
or keyword phrase at the top of your page as well as in
at least one header phrase. Also work the keywords into
the body of your text as often as you can without sounding
Your keywords should
be in the Title tag as well as in your page description
tag. Many search engines no longer look at the keyword
tags but I recommend using them and including the plural
forms as well.
- Alt Tags
Search engines don't index images, therefore any text
on your site that is presented in image format won't get
indexed. To solve this problem, you can enter the image
description in the ALT tag. To be sure that the search
engines recognize all the content on your site, fill in
your ALT tags with
your keywords. This will boost your keyword frequency
and help your site achieve better ranking.
Search engines will rate your site by who is linking to
your site, so it's important to establish quality, related
links. This can be accomplished in a few ways. One way
is to establish reciprocal links with other like sites.
When exchanging links be sure to include your keywords
in your site title.
Review the page you are exchanging links with. Be
sure it is a site that you find easy to navigate and informative.
I also recommend that the site's index page have a Google
PR rating of at least one. This ensures that the site
is not being penalized by Google. If it is a penalized
site then you could be penalized as well for linking to
Include a 'tell
a friend' and 'bookmark' script on your site. This gives
viewers an easy way to bookmark you and most of all
return to your site.
- Include a
Site Maps let visitors know what information you have,
how it's organized, where it is located with respect
to other information, and how to get to that information
with the least amount of clicks possible.
Site maps also
provide spider food for search engine robots. This can
increase your chances of becoming indexed because a
site map allows the search engines to easily visit every
page of your site.
A site map works
best if you include a link to your site map in the navigation
of every page on your site.
let your site become stale. I have found that my search
engine rankings improve when I periodically add new
pages to my site and keep the content new and fresh.
Follow these tips and 2005 may be your year for traffic.
Elizabeth McGee has spent 20 years in the service
and support industry.
She has moved her expertise to the world wide web
find trusted tools, enhance customer service, build
increase sales. You can contact Elizabeth at: firstname.lastname@example.org
or visit her website at: http://www.pro-marketing-online.com
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