I often wonder
how serious people are when it comes to their websites.
I thought that most everyone knew that the phrase "Build
it and they will come" no longer applies on the internet
but I'm not sure how many people really believe it.
I look at sites everyday
as part of my sales strategy and I can't tell you how
many of them violate the obvious elements of good website
design and submission.
What even amazes
me more is that they can't figure out why they don't get
sales or visitors. Do yourself a favor and attempt to
apply the following tactics to your site. They won't cost
you a thing except a little time and effort to apply them.
Always include an
about page on your site.
Don't be afraid to tell your story and let people know
who you are and how you arrived where you are.
up and letting people know who you are adds an element
of trust. It exposes your personality, capabilities and
knowledge. All factors that let your readers know you
Include all your
Let your visitors
know that you are available.
Encourage questions, email and phone calls. Include your
name, address and phone number.
If you can, it's also helpful to place a photo on your
site. Familiarity is key and it can add one more link
in the ladder of trust.
headlines. Peak the interest of your readers. This is
your chance to grab their attention and incite them to
Don't be flashy or
obnoxious. Simply tell it like it is. Capture their attention
with descriptive, informative words. Get your readers
involved in your information. Ask questions. Make them
You might be surprised
to learn that just one compelling headline can bring instant
sales almost overnight.
Create your meta
This is the first
place I look when people tell me they aren't getting visitors.
I often see sites that have no title or description tag
or the tags don't follow the suggested guidelines for
Here's an example
of how the tags might look for a site that sells hummingbird
Feeders: Shop For Hummingbird Feeders Online</title>
<meta name="description" CONTENT="Hummingbird
feeders.Shop For hummingbird feeders online">
<meta name="keywords" CONTENT="hummingbird
feeders, hummingbird feeder, bird feeder, bird feeders">
You will need to
do this for each page of your site. Each page needs to
have it's own set of tags. I also recommend focusing on
one keyword per page, two at the very most. Too many keywords
can confuse what your page is about.
Always make sure
that your keywords are scattered throughout your text
as well, however don't sacrifice
good content for nonsense. Your text should be easy to
read and should not sound redundant. Make your pages at
least 250 words.
from buyers you've had. Ask them to write a small testimonial
that you can place on your site. This goes a long way
to help convince your visitor that your products and services
is a common and effective tactic for obtaining search
engine status and page rank but it's also the most time
consuming. It requires making contacts, following up with
contacts and updating your website.
linking is an excellent way of establishing page rank
it's not the only way. Page rank can also be established
by submitting your site to directories, writing articles
and setting up blogs.
the power of website links. Take the extra few hours a
day and get your site noticed.
Review the page you are exchanging links with. Be
sure it is a site that you find easy to navigate and informative.
I also recommend that the site's index page have a Google
PR rating of at least one. This ensures that the site
is not being penalized by Google. If it is a penalized
site then you could be penalized as well for linking to
Include a 'tell
a friend' and 'bookmark' script on your site. This gives
viewers an easy way to bookmark you and most of all
return to your site.
Include a Site
Site Maps let visitors
know what information you have, how it's organized,
where it is located with respect to other information,
and how to get to that information with the least amount
of clicks possible.
Site maps also
provide spider food for search engine robots. This can
increase your chances of becoming indexed because a
site map allows the search engines to easily visit every
page of your site.
A site map works
best if you include a link to your site map in the navigation
of every page on your site.
let your site become stale. I have found that my search
engine rankings improve when I periodically add new
pages to my site and keep the content new and fresh.
Follow these tips and 2005 may be your year for traffic.
Elizabeth McGee has spent 20 years in the service
and support industry.
She has moved her expertise to the world wide web
find trusted tools, enhance customer service, build
increase sales. You can contact Elizabeth at: firstname.lastname@example.org
or visit her website at: http://www.pro-marketing-online.com
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