You've just decided to start an online business. You have a
great idea for a product, the adrenalin's pumping and you're
anxious to get started.

One important question -- have you done your market research?

I know -- market research, how boring!

But before you tune out and disregard the question, think about what it will take to start your online business. You're going to be investing lots of energy and time as well as money. Don't you want to make sure your product or service has potential?

You bet you do! If you don't, all your efforts and money could be wasted and your business may become another online casualty. It happens all the time.

So, before you get too anxious, consider the following: