is a powerful technique used by many Internet marketers
to increase the exposure of their products, services or
publications. You simply decide what type of promotional
exchange you would be interested in and contact fellow
marketers to discuss an exchange.
The most effective technique used in cross promotions
is recommendations. By providing each other with a personal
recommendation you can increase your response rates tremendously.
Here are some popular
cross promoting techniques you can use to boost your business:
links with web sites similar to yours, but not in competition.
Many Search Engines are now utilizing a new system that
tracks and ranks sites according to the number of links
pointing to a particular web site. By exchanging links
with similar web sites, you will not only increase your
Search Engine ranking, but you will also increase your
web site traffic.
Ezine Ad Swaps
subscription ads with other ezine publishers. Ezine advertising
is one of the best forms of advertising on the Internet.
By swapping ads with fellow ezine publishers, you can
run your ad in other publications free of charge.
subscription information with fellow ezine publishers.
Provide recommendations within your ezine's welcome message,
thank you page and even on your multiple subscription
Ezine Column Swaps
with a similar publication and provide content for each
other. This may be a weekly tips column, question and
answer column or whatever you'd like.
articles and allow them to be freely published. Exchange
byline information with fellow writers and provide recommendations.
With each article
you write you are entitled to include your author bylines.
Bylines are nothing more than an advertisement for you,
your web site, products or services.
Instead of including
your standard bylines, use half of the space for yourself
and the other half to promote the writer you've partnered
signature or SIG file is a few lines of information about
your business at the bottom of any form of Internet communication.
Exchange SIG file information with other marketers and
Partner with fellow
Internet marketers and create free ebooks to freely distribute.
The ebook should mutually benefit and promote both of
you while providing valuable information for your visitors.
Private Web Rings
up a private web ring and partner with web sites that
are similar to yours, but not in competition. Provide
recommendations for each site within your ring.
ride along is any extra information (advertisements) sent
along with a direct mailing. You can use this same technique
with any ezine solo mailings you may run by including
an exchange recommendation within your mailing. In addition,
you can include recommendations within your thank you
letters you send out when you deliver your products.
upsell is used when your customer is in the process of
ordering your product. Another product is introduced for
a small additional cost just as you're closing the sale.
This technique is used with many infomercials when the
customer calls in their order. The operator will introduce
an additional product for a minimal extra charge. You
can use this same technique on your order page. Trade
product recommendations with fellow marketers.
bonuses are used as an incentive to increase sales.
Provide and exchange bonuses with other marketers. This
technique will not only increase your sales, but will
also promote your products and services.
Forum and List
forum or list moderation duties. Partner with similar
web sites or lists and share in the moderation duties.
Place short BIOS with links at the top of the forum
or within each list post.
A quality recommendation
will pull a much higher response rate than just a link
or banner. Cross promote with individuals you truly
respect and believe in, as your professional reputation
is on the line.
provide Internet marketers with a powerful way to reach
new potential customers. There is power in number, so
get out there and start cross promoting!
the author: Shelley Lowery is the author of
the acclaimed web design course, Web Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter
- Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net
to sign up for a complimentary subscription to Etips
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