The majority of Internet searchers use multiple search engines, according to a study by Nielsen//NetRatings. The finding shows the volatility of the search market as the major players intensify their competition for user loyalty.

The study found that 58 percent of Google searchers also visited at least one of the other top two search engines, Yahoo! and MSN Search.

The use of multiple search engines also applies to Yahoo! and MSN searchers. Approximately 71 percent of Yahoo! searchers also visited one of the other top two engines, and 70 percent of MSN searchers also used one or both of the other two.

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Top Search Engines by Search Share,
January 2005, U.S., Home & Work

* Note: Searches are the total number of queries conducted at a search engine during the specified reporting period, excluding internal site searches.

"While it shouldn't surprise anyone that Google is the search engine to beat, it is critical that all of the major search players, including Google, recognize that they exclusively own only a minority of their users," said Ken Cassar, director of strategic analysis at Nielsen//NetRatings.

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