If you're like
most people starting out on the Internet, you've been
along this well-worn path:
- You try free classified
ad sites and get bombarded with spam by people trying
to sell you stuff.
- You try banner exchange programs and get a handful of
- You finally get into the top twenty results in the Search
Engines, and then a week later your site has dropped back
to number 150.
- The Internet may the largest market in human history,
but how on earth do you reach those millions of people?
Well, the answer
is ezine advertising. Its the surest way on the Web
of reaching your target audience.
for 'electronic magazines') are email newsletters
that are sent out regularly to subscribers. They're sometimes
called 'opt-in' lists because everyone who receives an
ezine has chosen to do so. That's why ezine advertising
gets results. People read ezines and they'll read your
ad. And if you've matched the ezine to the product you're
selling, you've reached your target audience.
Have a look at
the ads in your favorite ezine - why are they there? Because
they get results.
There are currently
around 90,000 ezines being published every month. So whatever
you're selling, there's more than likely an ezine that
will take your ad straight to the audience you want to
is not only effective, its cheap as well. A 5-line
ad in an ezine that goes to 3000 people will cost you
between $5 and $20 per issue.
As a general rule,
you'll always get back at least the cost of the ad, and
usually much more. So there's very little risk.
But there are
some tips for successful ezine advertising. Here they
1). Track your Ads:
and most important rule in ezine advertising is: "Track
your Ads!". You might place your ad in 5 different
ezines and get a hundred responses, but if you don't track
your ads, you won't know which ezines were pulling responses
and which weren't.
To advertise effectively
in ezines, you must learn from experience - its a process
of trial and error. Eventually, you'll end up with a handful
of ezines that you know are bringing you a high response
rate. After that, just keep placing your ads in those
ezines and you'll have a guaranteed stream of customers.
But how do you
track your ads?
The simplest method
is to place a key or a code at the end of your email address.
This is the email address you'd place with the ad:
Then, when you get
a reply with 'freezine' in the subject field, you'll know
which ezine it came from.
For a URL, it's the
However, if you're
going to code your URLs, you'll need a sophisticated webstats
program to track the coded URLs. Here are a couple of
way to code your URLs : for every ezine ad, create
a duplicate of your homepage and name the page after the
ezine that your ad will appear in. So, if the ad is appearing
in Ezine A, this is the URL you'd place in that ad:
Again, you'll need
to use a good web stats program to track the hits to your
2). Target your Audience:
second rule is to target your audience. It may seem obvious
but some advertisers overlook this. If you're selling
a web-marketing course, don't advertise in an ezine that
deals with stock options; they probably won't be interested.
Use the 'subject
categories' in any ezine directory to find ezines that
relate to the product you're selling. You can find a list
of 60 ezine directories in 'The Free Directory of Ezines'
3). Find an Ezine:
chosen a number of ezines that target your audience, subscribe
to them and examine the ads closely. If you see an ad
that keeps repeating issue after issue, you can be pretty
sure that its getting results. You've found a good ezine
to advertise in.
4). Check Number of Ads in Ezine:
see how many ads are in the ezine. You don't want your
ad lost in an ezine farm at the bottom of the newsletter.
You probably won't get much response from an ad in an
ezine that has 15 or 20 ads per issue. Readers of those
ezines have become hardened to the ads and have learnt
to skip them.
5). Check Their
see if the ezine publisher has a policy of never running
ads for two similar products in the same issue - your
ad will be much more effective if its the only one of
its kind in that particular issue.
6). Small or Large?
ezines vs. Big ezines: bigger is not always better. The
big ezines with 1000's of subscribers tend to have more
ads than the small ezines. Also, small ezines with only
a few hundred subscribers often have a much more targeted
audience than the big ezines.
7). Repeat your
Research shows that off the Web, an ad has to be
seen about 21 times before someone acts on it; on the
Internet its about 9 times. If your budget allows, try
and have your ad repeated at least three times in a
particular ezine. Most ezines have discount packages
for bulk advertising.
8). Provide a Response Email or URL?
Opinions are divided on this; some people prefer
to give an email address, others prefer to give a URL.
The advantage of giving an email address is that it
gives you the opportunity to send a powerful sales letter
to the person who responded to your ad. Its also much
easier to track your ads with an email address than
Have something free in your ad copy. It'll often
tip the balance between a response and no response.
10). Keep Ads Short:
Keep your ads short, even if you're not using the
number of words you're allowed. Short ads are more likely
to be read. Keep your sentences short too; they pack
much more power. Use the word 'You'. Don't describe
your product but tell the reader what your product can
do for them.
If you would like
to advertise in this Newsletter, please visit: http://www.entireweb.com/adcenter/newsletter/
About the Author:Michael
Southon shows Webmasters how to Tap into the Power of
Ezines. Discover the #1 secret of web marketing. Download
his free report now: http://www.ezine-writer.com/free-report.html
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