Everybody is talking
about blogs. They are everywhere: on the TV, in the
newspapers, and all over the internet. With the number
of blogs doubling every five months, there is no stopping
the power of blogs.
But what the heck
is a blog? For the elegant simplicity and beauty that
blogs create, they certainly have an ugly, ungainly name.
Blawg sounds like some kind of gurgling sound your cat
makes before coughing up a hairball.
A blog, short
for weblog, is often described as an online diary.
The most recent entries (called posts) - appear on the
homepage of the blog with links to archives of older posts.
Archives are organized by date and often categorized by
topic. Often, each post will have a form for readers to
add their own comments and to give their opinion or reaction
to the post's content.
But that's just
what a blog looks like - it doesn't really tell you
why a blog is different from a conventional website. The
real genius in blogs appears in the process of how they
You can update your
blog instantly from any internet connection on any computer
anywhere in the world - even from your summer home in
Tahiti (as you sip an ice-cold island cocktail). Blogs
are designed for people who don't want to learn (or don't
have the time to learn) HTML or web design. You use a
special type of blogging software (called a blog tool)
to create and update your weblog. You type your latest
post into a simple online form. You click 'Publish' and
it is instantly available online for the whole world to
see. It's super-easy. If you can send an email, you can
publish a weblog. So my updated description of a weblog
A blog is an easy,
instantly and frequently updated website, focused around
a topic, industry or personality.
One big reason
businesses (especially small businesses and entrepeneurs)
flock to blogs is because they reduce dependency on a
web design team to get ideas and announcements online.
Developing a website for your business can take weeks,
sometimes months, from shopping for a designer and doing
project negotiation phase to getting the final site launched.
Developing a website can be not only costly, but time
Many of my clients
have found blogs a great way to start out online while
they are building their business with the eventual goal
to move towards a more robust web design solution. Others
have moved all of their web sites into a blog format and
have vowed to never look back.
You can create
a blog and have a website in less than fifteen minutes,
for less than $10, with hosting and software included
- and, all without having to know anything about web design.
With a blog there's ten thousand less decisions to make.
Blogging is the fastest,
cheapest, easiest way to build a website in the time it
takes to watch a sitcom.
About the Author:
Andy Wibbels is a blogging evangelist and creator of the
Easy Bake Weblogs seminar that has helped hundreds of
small businesses all over the world leverage blogs and
RSS news feeds to increase profits and save time. You
can download his free special report on business and blogs
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