Website link popularity is used to indicate how many other web
pages link to your web page. It is calculated by counting the
number of web pages that contain your link, also known as
inbound links.

Proper website linking strategies can help you gain inbound links which in turn can greatly improve your search engine ranking.
For this reason, it's wise to maintain link popularity strategies as part of your overall search engine optimization efforts.

There are several linking techniques and strategies used to obtain inbound links. Here are a few popular strategies that just may bring you the results you need: