web pages - a must for website optimization and a good
policy in search engine optimization.
Why Quick Loading Web Pages?
Unless you rely ONLY
on users with high speed Internet connections, you must
take into consideration the quick loading issue for your
web pages. According to statistics, a first-time visitor
will not "waste" more than 5 seconds until seeing
the content of your web page or, at least, until he/she
gets an idea about what the web page is about. This means
that for an average transfer rate of 3 Kbytes per second
your web page must take maximum 15 Kbytes of disk space.
If we understand
this as being the size of all the displayed elements
(page's script + graphics + content), then 15 KB doesn't
seem so much, right? Let's see what we can put into 15
* one graphic
element (your web optimized logo) with a disk size around
* 1000 words of content (you should have content-rich
* 3 KB of script (HTML, CSS)
* another graphic element of, let's say, 2 KB (your
linking partner's banner etc.)
It is not so bad,
is it? Of course, if you need to have pictures on
your page, you will not be able to keep size within 15Kb.
But even so, if in 5 seconds from click your logo and
your content are displayed on your visitor's screen, then
it is OK. If the visitor is interested, they will wait
another 5 seconds or more for your images to load.
How to minimize
the "disk size" of a web page and how to make
it load quicker
1. Minimize Scripting
stick with plain HTML when designing your web pages. Do
not abuse of text formatting and/or excessive special
effects. Use CSS to define the behavior of the links on
your web pages. If you use a WYSIWYG-type HTML tool, make
sure that you delete all unnecessary blank spaces this
tool inserts in your HTML code.
2. Keep Content
to the Point
content simple and easy understandable. Use short and
eloquent sentences. Do not use "high-tech" terms,
unless your readers are of academic level. Use HTML Heading
Tags to emphasize what's important.
3. Minimize Graphics
graphic elements are critical when it comes to the size
of a web page, you must pay a lot of attention to the
graphics optimization issue. Carefully choose what type
of image format you choose (GIF, JPEG or PNG) and make
sure that you find for your graphics the limit point of
the "screen size / quality / number of colors / detail
level" ratio. If possible, keep the size of your
small, simple graphics below 1 KB. It will load almost
instantly due to the way the TCP IP protocol transfers
4. Split Website
website into more small-sized sections (web pages), instead
of single pages with large amounts of information. Especially
if you have to display a lot of pictures on your pages.
5. Minimize use
to have no more than 4 graphic elements on each of your
web pages. Replace, when possible, image-buttons with
simple text links towards the other sections of your website
or towards your linking partners' websites.
Interlace GIF Images
When saving big
graphics in GIF format, make sure you check the "interlaced"
box in your image processing software's "Save As"
box. This will not minimize the size of the GIF file,
but it will tell the browser to load the graphic in two
phases and quickly put something on your visitor's display.
Is quick loading an advantage in Search Engine Optimization?
I can tell you for
sure that it is not an inconvenience. In terms of Search
Engine Optimization it is also recommended to have quick
loading web pages. At least at their first visits, the
search engines robots will spend little time crawling
your website. If they can easily access the content of
your pages they will be able to gather more information
in less time and this is a good thing, isn't it?
In terms of Website Optimization and Web Efficiency, we
must make sure that we do what we can to ensure our web
pages will load as quickly as possible on our visitor's
display. There are more chances for The Quick to survive
on The Net, than for The Slow.
About the author:Decebal
(Dudi) Scraba of http://www.ewolwe.com
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