Wow how time flies!
It has been around 10 years since my arrival to the WWW.
Seems like only yesterday I was surfing the web looking
at various web pages with out a clue on how they worked
or what made them tick. It did not take me long to get
curious and begin to click on view source and begin to
look at that mysterious HTML code. Now long since taken
over by DHTML, XML and others. But still there just in
Then after 5 years
of surfing, came the questions from friends and others
about the web. What a wonderful experience seeing the
light bulb turn on in others. I set out to learn all I
could but actually never specialized till now. Gaining
a strong working concepts of various web topics I set
out to share information about the web and web promotion
It has been a great
success over the years. The Web information Resource
for Newbies has survived many ups and downs and has had
almost a million unique visitors over the years. Don't
say wow because that is nothing for a web site. Its actually
low to moderate traffic. The major players receive that
many uniques in days weeks or months.
I decided it was
time to shift my focus and actually specialize. I
decided after much thought to enter the SEO arena. Its
very competitive and full of expert professionals. Highly
skilled and knowledgeable in search engine optimization.
But hey!! I am a self made, self taught Master of the
Web, that has enjoyed the full exposure of the internet.
Now I have entered the fray with lots of experience in
web promotion information and knowledge. I built my world
on the web the old fashion way. With one on one contacts.
Having been in all the major Search Engines all this time
with my little mom and pop web site. But having good indexing
and better ranking than some that are pulling out all
But enough about
me. How about you and your web site? Is it a new site?
Is it a older site some what established? How is your
title? Do you have keywords in you meta tags? Are you
using robot text files? Are your keywords distributed
in your body text? Are you using anchor text and hyper
links that anchor your theme? Are you linked to and linking
with other sites? Do you have P/R by the bench mark web
sites and search engines. How many pages does your web
site have that are spider friendly?
Have you submitted
your web site
to the major search engines? Have they been submitted
to directories? Have you avoided FFAs? Are you using the
various forums and blogs that fit your theme? Can your
site be found in the major search engines using your specific
key words and or phrases?
Do your keywords phrase and anchor text have relevance
against the theme of your web site and its web pages?
Are your hyper links well placed? Are you using a site
The trick to it is
being able to answer a resounding yes to all of the above!
There are more questions but those are some key areas.
If you can answer yes to at least half, then you are on
your way. If you answer no or maybe to most you need to
rethink your layout and site structure. If you are thinking
about building a new site. Take your time and think it
out. Build it for full optimization and placement the
first time. That way you will not have to go back an revamp
your site. Even more so if it is not using CSS style sheets
shtml, cgi or data base drive content.
Setting down on
paper your theme and content is the most critical
building a new web site. Starting from scratch with subject
topics and intent is the first step. Then build on the
content. Making note of key phrase and key words. Considering
their placement on each web page. Words have become the
hinge pin of the net. Now they literally have monetary
value. Words can also be a significant hook for your visitors.
they can mean the difference between a person hanging
around on your site as a potential sale, or immediately
clicking away lost for ever.
Choose your words
wisely. Even more so if you have not purchased your
domain. The name of your web sites domain can make you
or break you when it comes to placement and visibility
in the search engines. It should match your web sites
theme as close as possible. Availability of domains can
have an effect on what name you choose. The use of a thesaurus
online or off line can be a big help and a great tool.
It can help you find alternative words for your web site
and its theme.
Once you have settled
on some ad copy and relevant text. In other words your
theme and keywords and phrases. The rest comes in the
structure of your Title, Meta tags and body text. Also
your link structure, and coming up with ways to get reciprocal
links. How your sites web pages will be created. How you
will maintain and manage your web site once it is build.
You might say
to yourself. How in the heck can I do all of this?
Well it is a lot of work. But it can be done with time
and effort and some thought. Doing it right the first
time will save you lots of headaches in the future. Your
web sites success in visibility and web traffic will begin
slowly, but surely it will grow over time.
About the Author:
James Pendleton has been a freelance web consultant for
over 5 years helping others learn about the web. Free
Info site: http://jgp-distribution.com/distro/
SE Optimization Services: http://jgp-seoservices.com/seo/
discontinue mailings, click here