Helpful Tips for
Increasing Your Online Sales
Once you've launched
your eCommerce web site, you'll need to show it off to
the online world. Whether you're paying someone to submit
your site to all the major and minor search engines and
directories, it's still up to you to continually advertise
your eCommerce site in order to keep attracting business.
Many online business owners will tell you that
within six to nine months of your launch date you'll start
seeing increased orders for your products. However here
are 8 things you can do to lure people to your site now!
Advertise on http://www.Craigslist.org
. This entry will only last for 10 days and you must submit
to only one city and category at a time. You can include
photos and/or advanced HTML in your ad.
Write a press
release and send out for free to the following sites:
[this one has been around for several years]
will get you more views, quicker listings in the search
engines, and the ability to post photos and keep track
of your statistics.
Submit your site[s]
[You'll discover loads of directories here, from the highly
specialized to the mainstream. Many of the sites have
ratings; indicate whether they're accepting new submissions,
and if there's a fee for submitting].
positioning. When advertising your eCommerce site,
always have the following information on hand: A. Your
Web site title. This should be approximately 7-12 words.B.
Description. Have 3 different descriptions of varying
lengths. 15 words, 25 words, 100 words. Have them summarize
the essence of your site. C. Keywords. 10 - 50 of your
most important keywords arranged in order of importance.
Again, some online directories will allow you to contribute
more keywords than others.
about your products/service. Be an online expert. What
makes your site so unique from the thousands of others
in your chosen category? Is it your customized service?
Your low prices? Your high quality? Don't over promote
your product, but concentrate on what will help others.
It's highly recommended you include at least two or three
with other sites that have quality information and are
related to your field in some way. For example, I sell
a lot of soap so I link with mostly gift basket, crafting
and candle sites.
While these can sometimes get you sales or your listed
in the search engines, don't expect too much response
Offer a freebie.
For example, if you have an eBook for sale, you won't
give the entire book away, but having a chapter or two
online will increase interest - and sales. If you make
or sell a product, offer a free sample with a paid order.
Or free shipping on sales over a certain amount.
'em in! Not only will you get their e-mail address
for future offers, [but ask that they opt in to your mailing
list first], but you can give away a product or service
of yours and look good doing so. Also, this is a good
time to send out a press release and let the online community
know about your special contest that runs for only a short
time, thus generating more publicity.
Follow one or
more of these helpful tips and watch your online business
the Authour: Visit Lisa's Library of Writing,
home of writer http://www.lisamaliga.com
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