1. Set your focus
on your clients success.
on sales and start focusing on your client's success!
Do all that you can do to make them successful. Pour all
of your talents into making their projects work. So many
folks I talk to can never stop thinking about where they
will make their next sale, instead of working on delivering
results to the clients they ALREADY have. In so doing,
you establish "lifetime" residuals.
Make your client
successful and they will literally become part of YOUR
2. A difference
in your performance is a difference in your profits.
you are NOT up to speed, you better catch up fast. Truely
a difference in your performance is a difference in your
profits! If you are not up to speed on solid SEO marketing
techniques and methods, start learning now. Take a course
or study at a live workshop but however you do it, get
your SEO skills up to speed so you can genuinely help
get your customers results. If you can show them a strategy
that really puts dollars in their pocket, they'll put
dollars in YOUR pocket!
3. Have confidence
in your own strategies and explore profit sharing.
batting average with profit sharing? Don't be afraid to
explore this one! If your skills are medium to above average,
why not share in the profits yourself? I am referring
to offering someone a vertical deal. This would be a deal
where you own part of the company in return for making
it successful with your SEO skills. Don't brush this off.
There are some exceptional deals to be had if you start
4. Don't forget
community and charitable work.
the last time you helped promote a charitable work at
NO cost. Build a site and promote it for the literacy
council or the Easter Seals Society or your local Rotary
Group or your Chamber of Commerce.
Don't forget that
this work can OFTEN open unusual and even surprising doors.
Help make others successful and you will NOT fail. Many
important leaders within your local community will be
serving on these committees right next to you! This is
a great way to network and meet new people and help the
5. Work on Relationship
building and position yourself for success to come.
the latest SEO trends and position yourself to quickly
take advantage. The study and practice of SEO has been
extraordinary. A few years ago, I never dreamed that my
study of optimization would lead to the Internet lifestyle.
As a result of our work, we enjoy wonderful repeat business
and client loyalty.
If you have not been
enjoying good profits, a rewarding lifestyle and being
appreciated by your clients, then you need to consider
a plan of action.
6. Set your course
of action and get started.
taking a live hands-on SEO workshop which can kick-start
your professional SEO career in just a few days of hands-on
training. Or if you cannot travel, consider taking an
Online SEO Training Course.
7. Choose which
voices you choose to listen to carefully.
MUST be able to "deliver" and make a difference.
Do whatever it takes to get your SEO skills and lateral
thinking skills up to speed. In business there are many
voices offering free advice. You need to choose carefully
who you will listen to.
8. Run a balanced
charging for what your services are worth? There are some
folks who charge steeply and don't even know how to get
the results. For goodness sakes, if you're good at what
you do, make sure you are charging well for your services.
You DESERVE fair reward if you're helping other business
owners to prosper. (Some folks are afraid to charge for
Note: The ones that
charge steeply but DON'T deliver may make a few dollars
initially, but they won't enjoy the customer loyalty,
the referral business, and the repeat business that you
do, and they won't have a "customer for life"
like you will.
9. Don't forget
to recognize and be thankful for the progress you've made.
is extremely important. How else can you truly measure
your progress unless you benchmark along the way. Be sure
to benchmark your victories but even more important, celebrate
your CLIENTS' VICTORIES too! After all, you helped bring
10. Give something
back to your community (with gladness).
opportunities to help others who genuinely need help and
avoid those who are only after your talents to exploit
them. (Trust me, when your SEO talents and success stories
increase, you'll have strangers coming out of the woodwork
to take you to dinner and wine you and dine you and pick
your brain). Proceed with wisdom.
11. You must be
willing to change and take action!
the way you perform now has delivered a certain result.
Maybe you're happy with that result. If you're happy with
this result, carry on exactly the same way and you should
get very similar results. However, if you are NOT happy
with your results now, then you must change the way you
Some people go all
their life complaining that they would like a better career
or a better position in life and yet they continue taking
the same actions and getting the same results year after
Think of it like
action = same result
Different action = new results
12. Surround yourself
with the high quailty people!
a doubt, your SEO interests and abilities will make way
for many new working relationships. Be sure to carefully
choose the people you want to work with. Look for those
with whom you can share synergies and be very observant
of the skills and abilities within the others that surround
you. No single person can operate as effectively as a
group of people that work as a team. Learn to choose the
right people to work with and recognize the latent strengths
and talents that will sometimes be present but initially
hidden within the group. Build to your ultimate potential
by choosing wisely, encouraging one another and recognizing
the talent in one another.
Is a career in
SEO right for you?
Are you ready
to take your SEO career to the next step?
would be delighted to meet with you personally and teach
you exactly how search engines work. The beauty of learning
new SEO skills, is that it puts you back into the position
of having the power to choose and make your own choices.
Author: John Alexander is Co-director of Training
at Search Engine Workshops offering live, SEO Workshops
with partner Robin Nobles as well as online search
engine marketing courses through Online Web Training.
John is author of an e-book called Wordtracker Magic
and co-author of the Totally Non-Technical Guide
for A Successful Web Site. John is also an official
member of the customer support team at Wordtracker.com.
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