1. Vary the keywords
in your link 'anchor' text
you provide only one product or service the chances are
you will want to rank for many key phrases. One way to
help achieve this objective is to change the link text
you want all new sites to use periodically. Vary the anchor
text slightly each time and by doing so you can cover
more of your targeted key phrases. This approach can help
your site rank for many keywords rather than just one
If you do only provide
one product or service on your web site it is still important
to vary anchor text. If you sell 'blue widgets' then you
could also use link text like 'cheap blue widgets' or
'blue widget store'. This means your links take on a more
natural feel and are much less likely to be penalised
or filtered out by search engines for being 'fake links'.
2. Set up your
link information differently - create a link in context
people set up their link information in a very similar
way, however you could offer your link information with
the hyperlink inside the description instead of at the
Imagine this is a
description about your web site on a partner's link page.
Instead of a typical hyperlink followed by a description
you could write a sentence describing your web site and
then place "your descriptive hyperlink" inside
One reason for doing
this is that it reads more naturally and search engines
may value the link higher as it reads more like a narrative.
Many webmasters will be happy to accept this style even
if some do not. To cover yourself offer the link in context
as a second option along with your regular link information,
that way if some sites can't support the layout you still
get your link.
3. Vary where
your links point
vary where link partners point to on your site. It's fine
to have the majority of links pointing into your home
page, however it can be beneficial to have some links
pointing to other key pages on your web site as well.
Taking this approach balances out your linking and can
help raise the profile of more pages on your web site.
4. How to find
potential link partners from your competitors
If a web
site links to your competitors it may also link to yours,
and in order to find these potential link partners you
can use search engines. Not so long ago Google was useful
for getting a lot of back link information about a site.
Recently Google's back link data is a lot less forthcoming
and it now tends to show only a tiny percentage of the
sites that are linking combined with a lot of internal
link data. Whether the few web sites Google shows us are
the ones it finds important or whether they are in fact
red herrings we cannot say for certain. I would assume
Currently Yahoo is
a better portal to check for backlinks. To generate a
list of linking web sites on Yahoo simply go to http://www.yahoo.com
and type the following into the Yahoo search bar.
This will deliver
up to date link information as read by Yahoo. The only
downside with the information is that one site may appear
many times if it is giving multiple links.
5. Alternate your
often overlooked, but there is no real advantage to be
had if the description text supporting your inbound links
is always identical. To avoid the possibility of a description
ever being seen as 'duplicate content' alternate it when
you can. If you combine it with varied anchor text [as
in tip 1] you're heading in the right direction.
6. Link to good
related content from your web site
like an obvious thing to say, but with so many people
caught up in link exchanging you sometimes wonder if we're
losing site of the basics. If you have something useful
to say on your site and can back it up with a useful link
to another web site then do so. Not every link has to
be reciprocated. This resourceful linking will allow your
visitors to read around the subject. Linking to informative
related content is useful for visitors and search engines
quite like it too.
7. Seek out directory
Links from good web directories can be some of the
best links you can get for your web site. Aaron Wall has
a -directory of directories- at http://www.directoryarchives.com
where you will find a great selection of search engine
friendly directories. Some of the directories are free
to get listed in whilst others may charge a fee.
Author: Gareth Davies is a web design consultant
based in London, UK. For information on web design
services please visit http://www.garethsketty.com
or if you have any questions about this article
or its contents please email Gareth at garethsketty
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