Building and setting
up your website is an accomplishment for anyone, even
more so for a Newbie. All the things you had to learn,
the never ending study curve; the general feeling there's
going to be a "gotcha" just waiting for you.
Looking back you see the mountain of work you've done;
feels good, doesnt it?
Take a deep breath,
my friend, the real work is just about to start! Yes,
the never-ending job of promoting and marketing your website
is waiting for you.
Though accomplishing the setup and
building phase is a feather in your cap, leave those laurels
alone and roll up your sleeves; your work is just barely
Just because your
website is there, doesn't mean you're going to get
any visitors. You must let the Search Engines and the
Net at large know that you are open for business. Other
than the occasional redo of your site, marketing and promotion
is going to occupy most of your time. Believe me, it is
The only way
your website will grow and provide a self-sustaining
income is to get traffic to it. The theory is that if
your visitors are targeted, some of them will purchase
your products. Consider these resources to get traffic:
a) Go to
the forums that are related to what you do and post
knowledgeable answers to questions in your area of interest.
It will draw visitors to your website because they will
come to think of you as an expert. As a side benefit,
each posting will elevate your Page Rank if you use a
signature and include an anchor text link to your website.
On the minus side, some of the folks that visit will be
b) Do your best
to get indexed by all the major Search Engines and directories.
Many of your buying customers will be provided by them.
The easiest method to get indexed is to post in many of
the relevant blogs; they get spidered quite often and
will follow a link back to your website.
c) Once you have
your website URL indexed, you must establish relevance
for a number of phrases. To read a more in depth treatment
of this subject, read my article "Keywords and their
costs to Newbies."
d) Write articles
and distribute them to all the online publishers that
will accept them. The good thing about distributing articles
is that you'll get to reach so many more people that will
have an interest on your subject matter. Make sure you
provide a link back to your website in the resource box.
e) Explore all
the other ways of promoting your website. There are
traffic exchange programs, business cards, word of mouth,
Google AdWords, ad networks, linking to relevant websites,
etc, etc I would advise to stay away from FFA (Free for
All) and Safelist advertising. If you use them, do it
only to get contacts, not necessarily to sell. Setup special
email accounts for the avalanche of incoming emails.
f) Schedule your
time and do each promotion activity on a weekly basis.
You must sleep, eat, think, dream, and live to promote
your website. Cary your business cards with you and pass
them around. Develop contacts and relationships and nurture
them, join any online or offline groups that are related
to your website.
If you are realistic
and keep at it, you'll see results. It won't happen
overnight, its more like a steady trickle that will
grow. From everything I've read it appears most websites
take about 9 months to a year to start producing an income.
The one constant will be your dedication and commitment
to make it happen. Keep plucking at it and the Internet
horn of plenty will deliver.