marketing should include lots of different marketing
methods but it should start with good search engine optimization
What are the best
First of all,
keep in mind that search engine optimization is a process.
You won't achieve it overnight. Search engine algorithms
are all different and can be quite complex comprising
many different elements.
While it's not feasible
to delve into the bowels of search engine algorithms,
there are two basic optimization factors that play key
roles in optimizing your site. They are typically referred
to as on-page optimization and off-page optimization
refers to the elements of your web page that you can optimize
yourself. Off-page optimization refers to the elements
of linking and how your link partner sites link to you.
each of them
- Each page of your site should have its own
descriptive title tag, description tag and keywords. The
keywords tag is seldom used nowadays, however each page
should be optimized for a maximum of 3 per page, preferably
one keyword per page.
- Be sure your
title tag contains your best keyword or keyword phrase.
- Use header tags
(h1, h2...) in the body of your page text.
Search engines look for structure and organization. Using
header tags indicates good outline form.
- Bold your keyword
or keyword phrase once. It's also a good idea to italicize
and underline them once as well.
- Use keyword
alt tags to describe an image used on your page. Since
search engines don't index images, alt tags allow the
search engines to recognize all your content. Be sure
not to stuff them with lots of useless information. Use
your best keyword or keyword phrase and keep it short.
- Include quality,
informative content on each page and keep your content
fresh and updated.
- Pepper each
page of your site with your keywords Use your keywords
in the first paragraph, the last paragraph and sprinkle
them in between. Keep your keyword saturation at about
- Cross link each
of your site pages by placing a navigation bar on
each page. Be sure the title of each page contains what
the page is about.
For example, if a page is about "jewelry
beads," the page name should be "jewery-beads.html"
or "jewelry_beads.html" and all the links to
that page should be named 'jewelry beads' and set up as:
<a href="jewelry_beads.html">jewelry beads</a>
- Create a site
map. Site maps act like a table of contents. Site
maps can help search engines find, crawl and index all
the pages in a website ensuring that no page is left behind.
Off page optimization
plays a large part in the optimization of your site so
don't just link to any site. You should adopt a methodology
in obtaining useful, quality links. Here's a few tips:
- Keep the majority
of your links to sites that have a similar theme as
your site. Be sure the site complements your site. It
should be one that you would use and recommend.
- Links should
be slow and gradual. A sudden burst of links could
indicate spam to a search engine.
- The higher the
page rank of the page your link is on, the better.
This doesn't mean you shouldn't link to pages with a low
page rank, however the higher the
page rank the better it is for you.
- The title of
the page your link is on should be something other
than 'links.html'. If possible try to ensure it has some
relevance in meaning to your site.
- When exchanging
links, be sure to submit your best keyword in the