has greatly increased in popularity over the last
5 years. Many new design concepts, code standards, and
technology advances have happened in a short amount of
time. With that, so has the knowledge and demand for better,
more independent and functional web design packages.
More and more we are starting to see a shift in consumer
demand for the increasingly popular website content management
Most website owner's
are typical business entrepreneurs who don't have the
time to chase down their web design company for some minor
updates that usually cost an arm and a leg. Updates for
websites are becoming more and more necessary. It's now
a reality and a trend that in order to make something
happen with your website online, you need to stay on top
of things and create new content to keep visitors coming
we all get new creative ideas almost every day on how
to improve our products or services. Without the ability
to update our own website's, those fresh, new ideas may
not become a reality for a long time.
Management Systems Are The Future
This is somewhat
of a call out to all web design companies. If you cannot
offer content management to your clients, you may be left
in the dust within a few years. The more affordable content
management becomes, the more in demand it will be. Without
giving your prospects this crucial option, you may lose
a great chunk of your potential clients to the next web
design company that has a fully automated system that
states: "all the consumer has to do is login and
Granted, there will
always be a need for web designers. That is an understatement
but with the option of content management, you can also
decrease the amount of work needed to put into each project
and concentrate more on marketing your business and it's
Gives The Consumer The Freedom They Need
Without giving too
much freedom that may make the website look bad, there
is a high demand for the ability to update a website when
needed, not when convenient. People like to have power
over managing their own company, content management gives
them the freedom they need to expand on their own terms,
without extra costs.
Here Are Typical
Features Of A "CMS":
- Update content within each page.
- Add images where needed.
- Update contact information.
- Show updated listings (i.e. Real estate listings, Mortgage
- Add new tips on their industry everyday (The spawn of
+ Many extra features not listed here.
Take The Real
Estate Industry For Example:
the last 2 years, "Real Estate Content Management
Systems" are popping up everywhere we look. I can
recall reviewing over 50 websites that offer this style
of service. And why not! Real estate agents as a whole
spend a great deal of money marketing themselves. Just
in the last couple of years, real estate agents have seen
more value in marketing online than they have through
regular print media. Many real estate agents I know would
rather spend $4,000 for a website rather than spend $4,000
getting listed in the local telephone book.
you offer web design services and have (CMS) Content Management
Systems available to your visitors, this might be the
time to consider this ever growing popular service for
your company. You won't regret putting in the effort of
developing your own system and marketing it, there is
a shifting demand for this ever-popular freedom online.