Why lots of quality
content is the key to lots of traffic.
All webmasters want lots of it and need lots of it to
get a lot of traffic to their websites. In order to boost
traffic, many webmasters try work on their meta tags or
even resort to tricks in an effort to get more visitors
to their site.
But one of the
simplest, most effective, and most dependable ways
to increase the amount of traffic to your website is to
offer more quality content. I'm sure you have heard it
said that on the Internet, content is king. Well, it's
For your website
to be successful, you need to understand exactly how more
content brings more visitors to your site as well as how
to generate quality content that is related to your particular
Why do you need
more content to bring in lots of traffic?
Many websites are
really just company brochures that have been placed on
the web. The site simply describes the company, with some
contact information thrown in.
These types of
websites usually have anywhere from five to ten separate
html files. If these pages have a moderate amount of text
on them, it's possible to optimize them for a few keywords
and a few web surfers may find the site via the search
But if these sites
are in fairly competitive fields, it may be very difficult
to build enough traffic because the search engines try
to rank the most important websites that match a search
query. Search engine robots search for keywords or phrases
in the pages' text to try to determine what the site is
But the search
engines also consider the links on the web pages.
For example, if your homepage is about bicycles and you
have links to other pages on your site relating to the
same theme, such as mountain bikes, racing bikes, etc,
then the search engine will conclude that the site is
So if your site has
a lot of pages about bicycles, your site will be better
represented in the search engines for the search term
bicycles than one that is simply a bicycle company brochure
site with a handful of pages.
Also, each page
stands alone as a "mini website" and may come
up in searches, allowing people to enter your site through
the "side" or "back doors" and not
the homepage. The more pages your site has, the more chances
it has of being found in searches, and the more you can
optimize your site for different search terms.
In a nutshell, more
pages mean more "roads" from the search engines
to your sites. And traffic needs roads to travel on.
So then, by adding
lots of quality content pages to your site, you boost
the chances of one of your pages coming up in searches
and you will increase your site's overall traffic.
to consider: the more quality content your site has,
the more respect it gets from human-edited directories
such as the Open Directory
Project as well as from other webmasters.
If you have lots
of quality content, then you'll get lots of link requests,
requests for permission to publish your articles in newsletters,
and more links to content pages on your website. All of
these factors result in more website traffic for you.
How do you get
lots of quality content for your site?
Depending on the
type of products or services you offer, there are many
ways to build quality content for your site. Here are
a few examples:
1. Product Reviews
- If you are selling other companys' products as an affiliate,
rather than just linking to the product, you can write
a full-page review of it. Explain how the product has
helped you and what its strengths are.
This type of content
pre-sells the product, as well as providing interesting
reading in itself. If you sell your own products, you
can give background information on them or solicit satisfied
customers or users to write reviews, or testimonials.
information - Every product exists in some context.
For example, you may have a hotel in a particular city.
Instead of only providing information about the hotel,
you could offer some content pages about the history of
the city where the hotel is located as well as any popular
tourist attractions near there. The possibilities for
adding this type of content are unlimited!
3. Questions and
answers - Let your website's visitors help you create
content. Place a questions and answers feature on your
website or in your newsletter. Not only will you get insight
into what is on your visitor's minds, but by answering
these questions you can generate lots of useful content
for your website and newsletters.
- Your site's visitors can also directly write the content
on your site through a forum. Some forums are searchable
by search engine robots, while others aren't. If you have
quality content on your forum, you can also cut-and-paste
it onto the main pages of your website to ensure inclusion
in the large search engines.
5. Guest articles
by others - There's no real need to spend a lot of
time writing your own articles if that isn't something
that you enjoy doing (or of you aren't very good at it).
You can publish the articles that other people write!
There's a lot
of top-quality free content that is available on the
internet. While you're usually required to provide a link
back to the author's website (or give his/her email address),
this is a small price to pay when you consider the fact
that many of these well-written articles pull in tons
Finally, if you're
wondering how best to arrange all of your site's new
content, you have two effective options. Some people may
simply build a second content-rich website to draw lots
of traffic and then direct the visitors to their main
"sales site" via links.
My preferred method
is to place an articles section on your existing site,
or simply link your new content pages to the particular
product and service pages that are most appropriate.
However you decide
to present your content, you can expect to see a greatly
increased traffic flow to your site as a direct result
of the quality content that you have added.
Do you want your
own search engine? Do you want to get results for
your meta search engine? With Entireweb's XML feed you
can easily include our free search results into your services.
XML feed enables you to add great functionality to
your site or application quickly. There are no licensing
agreements or restrictions regarding number of queries.
We highly recommend
you to take a closer look at this and we are sure that
it will help you to add extra value and another great
feature to your site.
Read more about
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