is vital for a good placement in any search engine and
most website owners are unaware of this or don't really
understand how it actually works.
Apart from good Keyword
research and the right meta tags, linking building is
an absolutely must for the success of any website and
is an on going process, so make sure your put some time
aside for this on a weekly basis or pay some one with
experience to do it for you. Without it your website will
certainly get no traffic.
There are 4 different
types of Linking involved and each one is as important
as the other.
If they are done
correctly, they most certainly will give you a good ranking
in the search engines.
They are : Reciprocal
Links, Oneway Links, MultiSite Links
& Directory Listings.
- this is a link from your site to another and they link
back to you. A bit of advise here is to only link to sites
that are relevant to yours. i.e - If you are selling Cars
- only link to Car websites, a link to a Health website
will really do you no justice, and trust me I have seen
hundreds of website owners make this mistake. What's important
here is not number of the links you have, but the quality
and relevancy of the site your are linking back to. Be
Selective and also take a good look at the sites linking
to the site you want to link. It's really no good if this
Car Site you want to link to has 40 reciprocal Links from
How to Do this
1. Pay a SEO
Company to do it for you. (can be quite expensive)
2. Buy Them
3. Link Exchange Sites.
4. Search for them on your own.
Do not add to many reciprocal links to quickly, build
it up gradually otherwise you will be penalised by the
search engines, as it will be seen as un-natural. A good
way to start is not more than 10 to 20 in one month. As
your site gets older you can start adding more.
One Way Links
This is what the
search engines call a natural link, and these links
are given a far better ranking than a reciprocal link.
The easiest way to do this is to write articles on what
you are selling and then submit them to article directories
with a link back to your website. Website owners are always
looking for content for their sites, and Article Directories
are the easiest way for them to get content, with out
them having to write them on their own. There are hundreds
of these directories around and the more you submit to
the quicker you will build up your one way links. It also
is less time consuming than reciprocal linking and you
will get far better results.
For this to be
effective you need at least 3 to 4 websites to be
involved in this. It is also seen as a natural link by
the search engines and can be quite difficult to do if
you only have one website. Although it can be done. You
will just need to find 3 other websites that are interested.
How it works is
You link to site
B, Site B links to site C, Site C links to site D and
site D links back to you. This way all the sites get a
link with out any of them creating a reciprocal link.
This is also seen
as a natural link as most directories don't require a
link back. It's very simple and all you need to do is
submit your site to as many directories as possible. There
are thousand's of them on the Internet, so all it requires
is a little bit of time and hard work. If you make it
your goal to submit to one a day, the process won't become