Traffic, is one
of the magic words on the internet! The number or
volume of visitors to your online business website is
what ultimately dictates the success or failure of your
home based business or online venture.
You can have the
best looking website on the internet, offering the most
incredible product to your potential customers, but if
no one comes to visit then all your design efforts will
have been in vain.
Now none of us
want that do we? I know I certainly don't because
I want people to see what I have done and to buy what
I have to offer! What about you? I am sure you would like
nothing more that to have a constant flow of people to
your online business website. Here are some proven ways
in increasing the volume of users who will visit your
Overture is a
subsidiary of Yahoo that offers a powerful keyword
suggestion tool that helps you come to find the right
keywords. If you are using the right keywords on your
website then they will bring in more visitors for your
With Overture you
type in the words that are related to your online business
products or services, and see how many searches were made
for those particular entries. The more searches there
are, the more you should consider using those keywords
in your site.
Submit your site
to the many search engines on the web.
We all use search
engines when we are looking for information on the
internet. Can you imagine what life on the internet would
be like without the Search Engines? Doesn't bear thinking
about does it? So you need to harness the power of the
search engines to ensure that when people use search engines
to determine their destination they have the option of
coming to your website!
Know the value
spiders are sent to fetch the keywords embedded in
your site, so it would serve you well if your pages are
populated with the right keywords you've acquired from
Overture. So without turning your online business website
into page after page simply made up of your keywords you
need to ensure that your online business keywords are
prevalent throughout your website. The Search Engine Optimisation
phrase to cover this is "Keyword Density" and
that is such a big subject that it will be covered in
a separate article very soon!
As I have already
suggested simply populating your site with keywords
would be useless if done carelessly. Your visitors will
be looking for information, and if you don't give them
what they are looking for then they will just leave as
quickly as they came. Remember, you want quality visitors,
those who have the highest possibility of purchasing what
you have to offer. You have to provide good, informative
content for them so that they'll stay. Try to publish
articles or special reports on your site, where your keywords
are strategically positioned in the body of your content
at a density level of at least 2% (2 mentions of the keywords
per 100 words of the body).
Promote in online
Get the word out
to the wider world by joining forums, mailing lists,
discussion boards and similar online places where your
target audience is likely to gather. Many people start
threads asking for help. Help them by providing answers
to their questions and you will start to build your reputation
within your field of expertise. More often than not, in
online forums you are allowed to have a signature where
you can put a link to your online business website and
this will certainly bring in some visitors as well.
Create a reason
You need to aim
at encouraging return visitors to your online business
website. You can build your own mailing list to keep in
touch with them and offer some promotions or special offers
from time to time. Alternatively you could incorporate
a forum into your website to provide for a venue for your
visitors to come together and discuss certain topics.
This would simulate the semblance of a community they
could call their own, and they would keep visiting your
site to join in the discussions.
and update your content.
Not only will this
win the favour of search engines, but it will also increase
the possibility of attracting visitors you once lost.
During the early
stages of your online business website's existence,
traffic may come slowly. However, do not be discouraged
into giving up. With the techniques shared in this article,
you can increase the flow of visitors in due time, resulting
in a high level of activity for your online business venture.
With a prosperous website comes a prosperous business!