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New Trends in Increasing Your Website Exposure

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It is not the same old Internet any longer as far as advertising goes. There are new methods to promote your website that will advantage you by increasing your bank balance. What follows are five new methods of Internet advertising that people are using to drive clientele to their website. The basic idea that 'content is king' combined with correct keyword practice is the way to go. You will not be sorry using these methods of advertising.

The number one Internet advertising plan for drawing clientele to your website is the use of a blog. A blog is a perpetual online periodical on your individual views or information on related subject matters. People that read your blog are continually conscious of your thoughts and opinions, especially those about your company and products. The advantage of promoting your company through a blog is the fact that the search engines love blogs. Fresh new content and a few good keywords mixed in will push your site higher in the search engine rankings. People will see it and more clientele will flock to your place.


In your blog, be sure to add information of value such as products reviews, or general business advice. This draws consumer interest. Additionally, other bloggers may wish to connect with your blog, and you can draw in customers from their blogs. That will repeatedly feed your position and over time, client loyalty and trust will drive your website and feed new customers into your site. You can create blogs for free at blogger.com, or if you want to host your own blog, Wordpress is a viable option. Many web hosts have this script that can be installed from their control panel.

Though, with no RSS, or Really Simple Syndication feeds, your blog may be fated to be unsuccessful. RSS feeds work by aggregating your blog information and distributing it to the customer, who will need to have a web browser or special software that can read RSS feeds. Most any information can be sent through an RSS feed. The good thing about using a blog with a RSS Feed is that often your content gets to the media. A well-written blog with an quality recommendations and advice lends you credibility in your business area. Be ready, you could have a journalist knocking at your door.

One more area in which you can add interest to your website is with the use of PHP coding. One of the drawbacks to by an RSS feed is that since it is a lively page ' the spiders will not catch it quick. For example, if it has to wait too long to directory it with the system whole, it will just move on. There are belongings you can do to work with the PHP language, and it will advantage you to learn how to do it. At least with the PHP, you can make your pages on the place look like HTML records.

Be sure and remember to use the text links too. Links to other great sites is a new publicity tendency you can use for more website contact. With SEO, Search Engine Optimization, companies use text link advertising to get their site into higher rankings. You can use auctions where you bid only on what you think you need, or through a brokerage, you can buy and sell text links. Just like with banners you can change trade links too.

Bookmark technology and methods to use them have come a long way. Most agree that getting an important person to bookmark your site will lead to prospect sales. People hardly ever ask for a customer to bookmark their place though. There are software programs that you can use to make book marking simple.


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All you have to do is to provide a link and your customers can bookmark with no trouble. Some Java writing software will bookmark your site for your client. There is a small charge concerned for you. A simple 'Add This Site To Favorites' or 'Please BookMark Us' button is often enough to get the client to bookmark. Certain software will also add a special image when the client saves the site. You can do it yourself by creating a small 75X75 pixel image and upload it to your site with the name 'favicon.ico' This makes it easy to stand out from the other bookmarked sites. Pop-ups help you to get your client to bookmark too. New software will be remind your client to bookmark as they are leaving your site, and even to bookmark with their consent.

The Internet is a lively advertising experience. Consequently, the better you are at implementing its new advertising methods, the more profits you will make. So learn all you can about these five methods on new advertising trends and go grab some customers that will be with you for life.


About the Author: John Amburn is the owner of USA Business Net providing quality web hosting through both StonesThrowHosting.com.


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Mar. 28, ISSUE #217
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