Entireweb Search Engine Top ad
 Entireweb Poll
What country do you want to visit?
Alternative 1 Canada
Alternative 2 England
Alternative 3 Ireland
Alternative 4 Japan
Alternative 5 Scotland
Alternative 6 USA
Alternative 7 Other
View Results
 Affiliate
When you join our Free Affiliate Program you will automatically become a Entireweb partner. We feel this program will create a mutually beneficial, and profitable, relationship. Entireweb is committed to offering you and your Web site great customer service and a very good product.
 Newsletter Advertise
Advertise with us and reach more than 405,000 active subscribers! You will reach a targeted audience of webmasters and siteowners within a couple of days.
 Newsletter Archive
Check out our Newsletter Archive with over 210 articles/news written by experts in website and business promotion.
 Free XML Feed
Do you want your own search engine? Do you want to get results for your meta search engine? With Entireweb's XML feed you can easily include our free search results into your services.

Search Engine Optimisation Pitfalls

If you can't see images, click here to view this newsletter online

On page factors - Is your website search engine friendly?

So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?

Understanding what works for the search engines and what doesn't when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.

Here we highlight common mistakes that could affect your ranking on Google and other search engines.


Need Traffic?
Get listed in Entireweb  •  Mamma  •  Ixquick  •  KartOO
FindTarget  •  InfoGrid  •  WindSeek  •  Seek2Day
FlexFinder  •  Search66  •  eTools  •  WebFerret  ...
... within two business days!


No pay-per-click fees, no keyword bidding, just targeted traffic!
Click here for more information!

Optimising for the correct keywords
Basically 'Get real' about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible. Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimised for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.

Code validation
If your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.

Frames
Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your website visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at.

If you must use frames then create a 'Home' link on each of your individual content pages and point the link at your frameset index page.

JavaScript navigation
If you use JavaScript to control your website navigation then search engine spiders may have problems crawling your site. If you must use JavaScript then there are two options available to you:

Use the NOSCRIPT tag to replicate the JavaScript link in standard HTML. Replicate your JavaScript links as standard HTML links in the footer of your page.

Flash content
Currently only Google can index Macromedia Flash files, how much or how little content they see is open to debate. So until search engine technology is able to handle your .swf as standard then it would be advisable to avoid the use of these. Again if you must use Flash then offer a standard HTML alternative within NOEMBED tags.

Dynamic URLs
Although Google and Yahoo are able to crawl complicated URLs it is still advisable to keep your URLs simple and avoid the use of long query strings. Do not including session IDs in the URL as these can either create a 'spider trap' where the spider indexes the page over and over again or, at worst, your pages will not get indexed at all. If you do need to include parameters in the URL then limit them to two and the number of characters per parameter to ten or less.

The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.

No sitemap
A sitemap is the search engine optimisation tool of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from every page on your website. If your website contains hundreds of pages then split the sitemap into several categorised maps and link these all together. Try and keep the number of links per page on a sitemap to less than 100.


Want More Visitors?
Some of the world's best meta search engines rely on Entireweb.
Make sure your site is not left out!

Be seen in a network with over 100 million searches/month!

No pay-per-click fees, no keyword bidding, just targeted traffic!

Click for more info about Entireweb Express Inclusion

Excessive links
Excessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it does not result in a ban, this does nothing for your search engine optimisation strategy.

Be careful who you link to
As you have no control over who links to your website, incoming links will not harm your rank. However outbound links from your website to 'bad neighbourhoods' like link farms will harm your ranking.

As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.


About the Author: John Hill - Developer, Designer and SEO Professional with E-Gain New Media offering search engine optimisation and PPC management.


Click here to discontinue mailings


Seek2Day Search Engine

May. 4, ISSUE #228
Sponsored Links
Advertise here
 

If you can't see images, click here to view this newsletter online

Advertise  -  Affiliate  -  Contact Us  -  Privacy Policy  -  SpeedySpy  -  About Entireweb

Copyright - 2006 Entireweb