Entireweb Poll
What do you consider to be the most trustworthy source for news?
Internet news sites
View Results
Express Inclusion
Get your site noticed in a network with 100 million searches every month! Some of the world's most heavliy used meta search engines rely on Entireweb for providing quality search results. Make sure your site is not left out!
Entireweb has updated its affiliate system, and we welcome you to become an affiliate and promote our products on your pages!
Advertise with us and reach more than 655,000 active subscribers! You will reach a targeted audience of webmasters and siteowners within a couple of days.
Free XML Feed
Do you want your own search engine? Do you want to get results for your meta search engine? With Entireweb's XML feed you can easily include our free search results into your services.
Keyword Analyzer
With this tool, you can tap into the actual search logs of the Entireweb search engine, and check what people are actually looking for online. This is a great tool for optimizing the keywords on your pages.
Site Inclusion
Get your entire site (up to 1,000 pages) listed in Entireweb - for less than $0.35 US per page!

Entireweb Newsletter   *   August 2, 2007   *   ISSUE #358
If you can't see images, click here to view this newsletter online    *   Printer-friendly version

SEO as a Dirty Business

In real life, presidential election campaigns are run behind closed doors and their actors often play dirty tricks on each other; for "All's fair in love and war." The final purpose of the game is political supremacy. Power. In SEM... the top of Google's SERP.

From Graywolf's "How to Be a Dirty Digger" to Greenberg's "The Saboteurs of Search" we learn that online marketing and politics play on similar grounds.That the search engines can be manipulated is no secret, but most SEOs try a positive approach and define their strategies as ethical or "white-hat."

In Aaron Wall's dictionary, there is no such thing as ethical SEO because, no matter how you look at it, once you employ a technique (any) to manipulate the search engines, you "SPAM." The only question is what kind of spam is acceptable from a Google perspective?

Part of the answer comes from Google's Webmaster Guidelines (quality guidelines - specific guidelines), more comes from Bruce Clay's SEO code of ethics, and if that's not enough you could always rely on an answer from authority SEO professionals.

Now back to SEO as a dirty business.

Strangely enough in real life it is a lot easier to harm than to heal. Somehow supremacy and power are achieved faster through war than peaceful negotiations. No surprise here: negotiating peacefully takes time to find a compromise which, in many situations, is not what the parts involved hoped to achieve.

SEM is quite similar. For every winner, there's a loser, and many companies that rely on Google for traffic employ questionable SEO tactics to achieve good rankings for their most competitive keyword phrases.

But this is nothing compared to those that employ "political tricks" to harm their competitors. Forbes lists in "The Saboteurs of Search" two techniques (out of seven): Google bowling and Google insulation.

Google bowling is pure evil and it deals with how to frame a competitor's site as a spamming site to convince Google to drop its rankings. This type of negative SEO deals with links -- and many links at once. These links are generated automatically, over a short period of time, using special software. They'll mostly come from bad neighbors and they'll all have the same anchor text, to make the spam picture complete. Google is just a machine, so there's no real way for this machine to know who is behind the link spam. The "guilty" site might lose its position in the SERP or even get banned. Some sites never recover after a Google ban, others see their rankings vanishing and their pages landing into the supplemental results and they never learn why.

If something like this has happened to your site, all you can really do is to find out who hates you so much. Google bowling is not the only negative SEO technique that might hurt a competitor site.

Tattling, as correctly identified by Forbes, is something that even Google's Matt Cutts encourages, by asking people to report sites that buy links. I really wonder how Google verifies such complaints.

Basically anyone can assume that a contextual link in one of my blog entries is a paid link (what if I monetize my site with V7 contextual?).

There are many other questionable SEO strategies to demolish competition. I happen to consider them a waste of time and energy. The Forbes article quoted above contains a pretty interesting statement: "Matt Cutts, a senior software engineer for Google, says that piling links onto a competitor's site to reduce its search rank isn't impossible, but it's extremely difficult."

If negative SEO is difficult, we are prone to believe that it seldom happens. I think that, in some niches, it happens quite often. But these are simple theories. As long as I do not have the data to back them up, I prefer to keep my analysis to a minimum of delivering information.

There are simpler ways to harm competition. Scrapper sites harm writers by copying their content. And it is not that difficult to understand where the "harm" lies.

For example, when a scrapper copies the content of your site, your rankings are harmed, especially if the scrapper site happens to have more authority than yours. There is not much you can do to protect your rankings and your copyright. But if you decide to report the guilty site to the search engine (file a compliant) the search engine will remove the site from its index for 10 days, to give you (the copyright holder) the time to sue for infringement.

Many bloggers wake up one day to find their articles duplicated on obscure sites, MFA sites and so on. They are often frustrated and they ask in forums the classic: what can I do if someone copies my content. Well, now you have a possible answer: you don't need to go to court to punish a site for copyright infringement. It is enough to file a complaint at Google and you've got the guilty site out of the Google SERPs for at least 10 days.

Careful though, a fraudulent copyright complaint can get you in trouble, and not just with the search engines. So don't just go around filing complaints. The Google ban theoretically lasts for just 10 days, but the trust rank of the accused site will lower. Another similar complaint and the site's integrity will be seriously questioned. Just remember: what goes around, comes around.

About the Author: Mihaela Lica is online marketing expert at Red Dog Communications Luxembourg, the ideal company for white hat SEO campaigns that work.

Improved Affiliate Service at Entireweb

As a subscriber of Entireweb Newsletter, we would like to take this opportunity to tell you about Entireweb's new and improved Affiliate program.

With our affiliate program, you place banners advertising Entireweb's highly popular products on your pages, and earn commission every time someone clicks a banner and makes a purchase. The service is free to use and may be used on almost any website (or even in emails).

We currently offer the following products for you to promote:

  • Express Inclusion. Promote Entireweb's fast inclusion program and earn 20% of the purchase price of each sale.
  • Site Inclusion. Earn 20% commission for sales of our Site Inclusion product. Priced at $349.00, this means $70.00 in commission for a single purchase!
  • SpeedyAds. Earn 20% of all deposited funds in a SpeedyAds pay-per-click advertising account.
  • Newsletter Advertising. Get 20% of the purchase price every time advertising spots in Entireweb Newsletter are purchased!
  • Affiliate. Refer new affiliates and earn a second-tier commission of 10% of any purchases that your sub-affiliates generate!

We offer most standard banner and tower formats, such as 468x175, 460x175, 200x300, 160x600, 88x31 and more. You just select the format and products you'd like to promote - the banners are automatically rotated to maximize clickthrough and earnings!

Visit our Affiliate Central and create a free account today!


Click here to discontinue mailings
If you can't see images, click here to view this newsletter online
Advertise  -  Affiliate  -  Contact Us  -  Privacy Policy  -  SpeedySpy  -  About Entireweb
Copyright - 2007 Entireweb