So which is more important, to please the visitors or the search engine spiders? The unequivocal answer is to please the visitors. What good is a site that attracts spiders but not actual people? And what good is a site that only attracts some visitors but not search engine spiders?
In this article, we will go over writing content that interests and pleases both your readers and the spiders.
So how do you write content that pleases a visitor?
First, stick to writing content that is relevant to your site. That means that if your site is about Rock music, you should not have any content about dogs, as that only makes your site look bad and repels visitors.
Second, write content in an easy to understand, conversational format. Do not use big, fancy words just for the sake of looking smart or pleasing search engine bots. I can't count the number of times I've visited a site with content that is so hard to comprehend that I do not wish to ever come back to that site again. You want to make a good first impression on anyone who takes the time to look at your site, so make sure your content is easy to understand.
Third, never ever write content that is long, dull, and boring. If the point you are trying to get across can be said more concisely in 500 words, than why waste another 300 words droning on and on about the topic? This is a huge turnoff to potential visitors.
Fourth, make sure that all of your content is grammatically correct. I know, this is hard because we live in the instant messenger world, where sentences like "how r u?", are thought to be acceptable. However, anyone who is well-educated will appreciate good grammar. Make your site shine in this department.
Fifth, don't overuse keywords and keyword phrases. In other words, don't make it blatantly obvious to the reader that you are trying to attract search engine spiders to your site. Make an effort to make sure that your keywords and keyword phrases flow into the content of the article. This is easier said than done, but can be accomplished with a little fine tuning.
But what about search engine spiders? How do I please them?
Search engine spiders are actually very easy to please, much easier than actual human beings. This is because search engine spiders aren't subjective--they don't care what the subject is about; they just care about the number keywords and keyword phrases.
The only way you can possibly displease a search engine spider is by overusing a keyword/keyword phrase and making your site smell like spam. Search engine spiders are now more advanced than ever, and so they are better able to ignore sites that are full of spam. Too many keywords or keyword phrases that are blatantly there will hinder your site from being crawled by spiders.
Keyword density of 1-3% is generally considered to be good. Any less than 1% is bad and will make it harder for your site to get listed on search engines; any more than 4% makes your site look like spam. Keyword density is basically the number of keywords or keyword phrases in a piece of content divided by the total number of words.
Before you write your article, take some time to make up a short list of keywords that are relevant to the topic at hand. Then try to naturally sprinkle them into your content, so that your content will please both the search engine bots and your readers. If you are able to do that, you will have a successful site in no time. Not only will the search bots love you, but actual people will, too!
Writing content that is good for both people and search engines is an absolute essential to making your site a powerhouse. So follow the rules above and you will be able to write excellent, pleasing content!
We're happy to inform you, as a subscriber of Entireweb Newsletter, that we have now launched the Site Inclusion 100 program, and we now offer an introductory discount on this service!
Until September 3, 2007, the price for a one year inclusion of up to 100 pages is currently just $149.00 US
(regular price is
With Site Inclusion 100, we will index up to 100 pages from your site - within 48 hours - and make the pages available throughout our network of search partners which currently provides more than 100 million searches every month! Just submit one or a few start URLs, and we will crawl your entire website and index the pages we find. And we'll refresh every page every 48 hours - while indexing all new pages we find!
We also continue to offer the Site Inclusion 1000 program, which lists up to 1,000 pages from your site. The price for this service is just $499.00 US - that's less than 50 cents per page!
The services are highly configurable: You can specify starting URLs for the crawling as well as URLs that you wish to exclude from crawling. Full logging and indexing information is available for every URL - see exactly what we indexed on each page! This also gives a great insight into how search engine-friendly your page is.