Does integrity really matter in online business? The owners of PCS Productions in Texas would likely say, "Yes!"
This company began in 1995 and has worked to develop quality audio and video productions. Their services extend to web design and hosting, audio streaming and print media projects.
This company has worked diligently to establish integrity in each form of media they present. Many of those media specialties interact with other forms of media so they must make sure they can transfer branding ideas from one concept to another.
I think what may be most impressive about this company is they have an extraordinary track record. Client testimonials are glowing and well respected.
If you are known by the company that you keep then this company visibly has a sense of integrity. Their staff has been sent on assignment to virtually every continent in the world and their work is called upon repeatedly by existing clients while others also seek them out for their skills.
So is this a puff piece about PCS Productions? No. In fact I don't know anyone who works there, nor have I visited with anyone. So, I guess you could say I am not promoting a service, but pointing to some interesting parallels I often find in the best businesses.
This company has a good reputation and that's the point of this article.
As an online business you need to work to establish a reputation that is used as a calling card for potential customers.
The web already has enough scam artists and fly-by-night operations so when I find a point of positivity I cling to it and then point it out to others.
The establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term.
Someone once told me, "You really should take the high road. There's a lot less traffic." At first I smiled, but it's true. We all know someone who is adept at cutting corners. Perhaps we have encountered a business that left us high and dry after they got our money. We like those 'high road' companies.
What we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence. These are words that may well encourage others to buy our product or use our service. Those precious words will not come if the customer is just another dollar figure.
As a business owner you place your name and reputation on every order you ship out. You stake the trust others would like to place in you on the way you handle issues that come up.
It's a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It's an investment that can go away if you don't protect it wisely. What that means for a business owner is you have to put your customers first. Their concerns need to be a concern for you. Their issues require you be a problem solver. Deliver more than you have to and show absolute respect to your customers. After all, they are the ones you serve.