Integrating SEO Into The Web Development Process
Effective, ethical, and ongoing SEO can deliver targeted traffic to the pages of any website.
It can provide geographically and topically targeted traffic that is ready to begin or continue the purchasing process, but SEO needs to be done effectively.
It is best to implement SEO practices during the first stages of development although with a little extra work it is more than possible for an existing site to benefit from search engine optimisation efforts.
The planning stage of any web development is a critical facet to a successful online business plan. As well as planning your own strategy and interlacing your prospective customer's needs you should also consider the methods of marketing you will use.
The most effective SEO methods include the regular addition of fresh content, as well as the creation of pages that will encourage others to link back to your site. By adding content platforms and structuring a site according from the beginning, it should become easier and more efficient to add the required content.
Design And Development
Website design needs to incorporate many elements. It should be appealing to your visitors and should be accessible and simple to use for anybody that opens your site.
In terms of SEO, text based content should be given a prominent position above the code of the page. Pictures, videos, and dynamic elements need to offer alternative text as well as clearly labelled and optimised HTML tags.
In terms of on-page optimisation, the content of your site is one of the most important factors. Optimised content should be clear and simple to understand for the benefit of your readers and should incorporate the relevant keywords for that page.
Using keyword inflexions and semantically related keywords, as well as introducing header tags and other formatting elements, can help to further improve your search engine results.
Fresh content is critical to your success, so a method of quickly and conveniently adding new website content should be implemented for the best results.
Creating A Marketing Mix
A marketing mix is a program or strategy of marketing that incorporates various advertising and marketing techniques.
SEO is certainly one of the more popular forms of online marketing but it is far from being the only viable option. PPC advertising, social media optimisation, and text links can also prove highly effective especially when combined into a single marketing mix.
Try to ensure that each page uses relevant marketing techniques so that they lend themselves to SEO, PPC, and any other technique you use without having to alter the page too heavily.
Ongoing Updates And Development
The Internet is a constantly evolving platform for business. Not only are new technologies being introduced that can be incorporated into most websites, but the way website visitors think is also changing.
Static websites with no content updates or new additions may prove successful for a period but the most effective sites should be monitored, maintained, updated, and improved over time to enjoy continued success.
Analytics And Performance Measurement
In order to implement successful changes, it is important to benchmark your efforts.
For the new website this means tracking analytics from day one and monitoring the effectiveness of any additions or amendments.
Different techniques work to varying degrees for different websites so there is no one size fits all solution. Learn what works for your website and use this information to improve or optimise your marketing efforts.