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October 27, 2009
Issue 583
 
Geocities Shuts Down - Oct 27, 2009
Yahoo today is killing off its GeoCities Web hosting service, once one of the most popular sites on the Web. The company in April first warned customers that it would...
(Full article at PC World)

Profits soar at China's Baidu.com - Oct 27, 2009
China's leading search engine company Baidu has reported a sharp increase in profits but warned revenue would be hit by moving to a new...
(Full article at BBC NEWS)

Google, Bing to start indexing tweets, status updates - Oct 26, 2009
Though dismissed at its origins, Twitter has become one of the most important ways to keep your finger on the pulse of the Internet. This was probably most...
(Full article at Blast)

Google to blend search, music in One Box - Oct 21, 2009
Google will soon launch a music initiative, which the company at this point is calling a One Box for music, to offer song previews, artist bios, graphics, and...
(Full article at CNET News)

 
 

A Beginner's Guide To Article Marketing

Article marketing is the act of writing an article and submitting it to article directories, ezines, and other online directories and publishers.

By including links back to your own websites or blogs you can generate direct surf through traffic while also building back links to your website that will help to improve search engine rankings for your specific keywords.

Writing the most appealing articles, submitting them to search engine friendly directories, and repeating the process on a regular basis can be the recipe for search engine success.

What Is Article Marketing?

All websites have a thirst for high quality, topical content that will be relevant to their readers but not all website owners and promoters are willing or able to create this content as part of their marketing routine.

By creating content articles that others can use for their websites you are rewarded with the opportunity to include one or two links back to your own website. As well as receiving a link from the article directory itself, which are often authoritative websites crawled regularly by search engine spiders, you also gain some benefit when other websites publish your article and links on their own site.


 


 

Why Do It?

Article marketing offers an effective and inexpensive way of building quality inbound links to a website. You know that the links generated are from contextually relevant pages because you have written the content that is used.

Furthermore, by using the most beneficial and SEO friendly directories you can dictate the keywords that are used in the anchor text; a critical component of a strong SEO link.

As well as the SEO benefits, you may also find your article published in ezines and newsletters that have a strong, dedicated, and loyal following driving direct traffic to your site.

Choosing Directories

There are literally hundreds of article directories online and choosing the right ones should be considered an integral part of article marketing success.

Directories should be SEO friendly so do not use nofollow tags in links or in robot files. They should allow you to use HTML code for your links and they should keep the number of links and advertisements on a page down to a minimum. They should also be crawled by search engines and be considered a strong SEO site in order to offer any real benefit.

Alternatively, they should generate a large number of visitors directly through the links in your articles.

Writing Articles

The most popular articles are well written and provide genuinely useful information. Good directories will not accept those that are little more than blatant self promotion and very few will accept articles with more than 2 or possibly 3 links to your website.

Ensure that your writing is not only appealing to other website owners but also to their own readership base because this will encourage more website owners to use your articles.


 


 

Including Links

Links to your site are typically added to the "Resource" or "About The Author" paragraph. Some directories will allow links in the body of the article and these too offer very good benefit especially in driving traffic directly to your pages.

Always try to use those directories that enable you to construct your own HTML link including anchor text because this will give you SEO benefit as well as potential surf through traffic. Always ensure that the link is relevant to the page you've written as well as to the page you direct readers too.

Submitting To Article Directories

Having written a useful piece on a relevant topic and having chosen SEO friendly directories you will need to submit the articles for consideration. Most directories use a number of anti-spam measures to ensure that they offer only very good quality articles to publishers. Manual submission of articles is, therefore, advised. While automated software does exist, you will still find that you need to complete a number of aspects of the submission yourself.

Using Article Submission Services

Manual article submission services do exist and can prove a beneficial method of building links and generating traffic especially if you do not have the time or resources to write and submit a large number of articles.

Try to see a good portfolio of articles that have been written by the service and always ensure they offer a manual and ethical submission service.

About the Author: Matt Jackson - WebWiseWords offers a variety of SEO copywriting services including a full article marketing package that includes the writing of compelling articles and their submission to SEO friendly article directories.


 
















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