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May 25, 2010
Issue 613
Google in shock reveal of AdSense revenue shares - May 25, 2010
Google has revealed exactly how much revenue it shares with third-party websites who run text advertisements brokered through its AdSense service. With a Monday blog post, the company said...
(Full article at The Register)

Yahoo and Nokia in mobile web deal - May 24, 2010
Yahoo and Nokia, two companies under pressure from increasingly forceful competitors Google and Apple, have struck a broad alliance to strengthen their mobile internet offerings, particularly in...
(Full article at

Google Launches Encrypted Search Option - May 24, 2010
Google is tackling a different slice of the privacy issue by launching a beta of its standard Google search that's encrypted with the same Secure Sockets Layer (SSL) technology used...
(Full article at

Yandex Launches Foreign-Language Search Engine - May 20, 2010
Yandex launched its new foreign-language search engine on Wednesday, in a move aimed at taking on Google. Yandex opened the alpha version of a search engine for foreign web sites at...
(Full article at The Moscow Times)


5 Basic Components of Keyword Development

Keyword development is the foundation of any online business or organization that strives to establish and maintain a reasonably high internet presence. Quite literally the only way to be found online is through the web searches people conduct.

Keyword popularity, use and relevancy are what eventually lead people to any site or content. The selection and placement of the correct words within these sites or content is therefore vital in order to appear in any search results.

Obviously the development of an effective keyword list is critical in order for a site owner or content developer to maintain a noticeable profile online.

Here are 5 important components that are involved in the development of an effective keyword list.

Research Tool

The first step in developing a keyword list is to research those words or phrases that are the most relevant for your purposes. It is usually a good idea to brainstorm a list of words through your own ideas and that of others to start out.



Taking the ideas you have compiled it is recommended you then plug them into a keyword research tool. Such a tool will offer you further suggestions of applicable words and phrases you can use. The use of this tool will be invaluable to you whenever you are putting together or updating a list of keywords.

Keyword Specific

As you 'fine tune' your list what you want to do is to develop phrases that are much more specified than the generalities associated with using just one or two words.

For instance car dealerships can be pretty general since it does not specify a location or the type cars the dealership has in stock. When you 'target' BMW dealerships in Chicago you have now better defined your target audience. Any web searches will now send traffic of only those people with an interest in the particular make of vehicle in the location that is specified.

Search Result

The list you compile should be done so with a consideration towards their popularity. The words or phrases you select should reflect a healthy amount of searches being conducted on them.

Here again your keyword research tool will serve you well in supplying both monthly and annual estimates on the number of searches done on selected words or phrases.


Always use only words that are relevant to what it is you are representing. To do otherwise will only be a waste of time and effort for both you and the people who search on these words.



Content Development

The need for a keyword list is because you want to optimize any content you may be using online for better exposure. What you will want your properly optimized content to do is serve a useful purpose for the people who find it.

Since this will be your 'initial' contact with these people you will want this same content to serve as an 'introduction' of sorts to what it is you are representing. Ultimately if what you have composed consists of quality information people will want to also link to it for future reference.

Keyword development is an ongoing and vital necessity of any business or organization that needs to maintain a strong online presence. The primary means in which to be found or discovered on the internet is through web searches people conduct.

Keyword popularity, relevancy and use are 3 factors that lead people to the content or sites that they are seeking. For anyone wanting to be easily found online therefore the proper development of an effective keyword list that can be used within their content is an absolute must.

The 5 components reviewed above make up the entire process of researching and developing an optimal list of words needed to maintain a reasonably high online profile.

About the Author: TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about keyword development and to also receive a free instructional manual that teaches valuable niche research techniques visit:


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