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July 27, 2010
Issue 622
 
 
Google cuts ties with 2 Chinese advertisers - July 27, 2010
Google Inc said on Monday it has cut commercial ties with two of its Chinese advertising agents, raising concerns that the Internet giant's recent standoff with the government may scare away more...
(Full article at AsiaOne)

Yahoo Japan Ties With Google In Internet Search Tech - July 27, 2010
Yahoo Japan Corp., the country's biggest Internet search site, said Tuesday it plans to team up with Google Inc. to use the U.S. giant's search engine technology, sidestepping part-owner...
(Full article at WSJ.com)

Windows Phone 7 Only with Bing as Default Search - July 22, 2010
Microsoft's upcoming mobile operating system Windows Phone 7 is expected to have as default search engine only one solution, namely the company's Bing service. For what it's worth, the...
(Full article at Softpedia)

Baidu profits double as search engine dominates China - July 22, 2010
Local search engine Baidu has picked up Google's losses in China's search market - and then some. The leading Chinese-language search engine reported on Wednesday that its profits more than...
(Full article at Bigmouthmedia.com)

 
 

Select a Domain Name That Boosts SEO

There are two ways of selecting a domain name. You can choose the domain name first and use it as your organization name or vice versa. Most of the old organizations prefer to retain their brand name in their URL.

Many startup organizations select their URL first and then name their organization. This is because of the non availability of the perfect URL.

Your website URL is your online identity that is visible to millions of internet users. It impacts your organization name, website seo and future business endeavors. All these factors should be taken into consideration before selecting a URL.

Boost Your Website SEO with the Following Domain Selection Tips:

1. Choose a Keyword Rich Domain Name:

A keyword rich URL is a bonus for any website. It helps boost ranking in the search engine results pages. If the desired keyword rich URL is not available, you can add a prefix or a suffix to the keyword. A URL which contains a combination of keywords helps in drawing more traffic to the website.


 


 

2. Include Hyphens in the Domain Name:

Search engines can distinguish between hyphenated keywords very easily. This helps in ranking better in search results pages. Hyphenated keywords in the URL are a good option if the desired keyword rich URL is not available.

There is one pitfall in using hyphens in the URL. Your website visitor can land on the competitor's website if they forget to add the hyphens. Webmasters should include hyphens as a last option to obtain the perfect domain name.

3. Select A Top Level Domain Name:

A website URL should be selected based on the geographical location of the customers. If your website caters to the customers at a global level, a dot-com domain is suitable for you. If the dot-com domain is not available, you can opt between dot-net and dot-org. If your organization is based in United Kingdom, your top level domain should be dot-co-dot-uk. A non-profit organization should opt for dot-org as their top level domain.

4. Purchase a New Domain Name:

A domain name should be researched well before purchasing. It is an important to get a URL related to your niche.

Tips for purchasing a new URL:

a. The name should be easy to spell & remember.

b. URL's are inexpensive. You can register multiple keywords rich URL and redirect them to the main domain. As a result, a lot of traffic will be directed to the main site.


 


 

c. Make sure that you are not infringing another organizations brand name.

d. If your organization belongs to a particular region, Purchase a geo specific URL. This helps in capturing the target audience.

5. Purchase an Aged Domain Name:

Always check the background of an aged domain before purchasing it. Aged domains can give your website seo a good boost.

Tips for purchasing an aged URL:

a. Check the domain age. This will give you an idea of how old the domain is. Google gives a lot of importance to aged domains in search results pages. Your chances of ranking well improve with the age of the domain name.

b. Note the page rank of the aged domain. As the page rank increases, the importance of the domain increases.

c. Calculate the number of backlinks of the aged domain. An aged domain should have a few hundred backlinks. If the backlinks are not sufficient or are of poor quality, move on to purchasing another aged domain.

A good domain name should not exceed 67 characters. Look for a reputed service provider to host your URL. Register your URL for a few years instead of one year. Your website will leave a good and lasting impression on Google.

About the Author: Debbie A. Everson, CEO SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Learn about search engine marketing, pay-per-click, social bookmarking, and email marketing at our SEO Blog. Follow us on Twitter @searchmar or call 866.885.6263 to speak to an SEO Consultant.


 



















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