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February 1, 2011
Issue 649
 
 
China: Baidu's gain tests Google - February 1, 2011
Since Google's partial retreat from China last year, the company has been losing an increasing amount of market share to Baidu, its Chinese competitor. On Tuesday it was more salt in...
(Full article at FT.com)

Yahoo blamed for Windows Phone 7 Data Over-usage - February 1, 2011
Microsoft launched Windows Phone 7 in mid-October 2010. Since November 2010, Windows Phone 7 laden devices have been available in U.S. and lately, even in India.
(Full article at Techtree.com)

'Jeopardy!' declares Google superior to Bing - January 31, 2011
'Jeopardy!' is turning into the gold standard for testing artificial intelligence. In two weeks, the game show will air a much-hyped man-vs-machine challenge, pitting "Jeopardy!" champs...
(Full article at NYPOST.com)

Google's 4Q Lobbying Bill Rises 11 Pct to $1.24M - January 31, 2011
Google Inc. spent $1.24 million promoting its agenda with U.S. lawmakers and regulators during the fourth quarter to cap the Internet search leader's most expensive year of lobbying yet.
(Full article at ABC News)

 
 

Website Content - 3 Tips To Give Your Content Maximum Exposure

What is Website Content? Simply put it's anything that you create such as articles, videos, podcasts, pdf's that can be consumed on the internet. It's all very well creating website content, but how can you do it in an effective way to gain as much exposure and hopefully make your content go viral?

1. What Is Your End Goal?

In other words plan ahead what you want to do with your content. If you have a great idea you probably want to create an ebook or training course eventually, so you need to have a plan on how you can do that, and get maximum exposure for your content.

Any content you create should be your big idea broken down into smaller pieces such as blog posts, articles videos or podcasts.

All your content should just be different parts of your idea or message you want to get out there and form part of the whole, like an ebook or video training.


 


 

For example lets say you're creating an ebook. Break the ebook into digestible chunks and use those as articles and blog posts. You don't want to give all of your content away but make sure there is enough information to keep people interested in what you have to offer.

2. Create Your Content In Different Media Formats

If you write an article, it's very simple to turn that into a video. Just create a PowerPoint presentation listing the main bullet points in your article, then use camtasia or any other screen recording software to talk through the bullet points and explain them to your listeners.

Voila, you've not only got a video, but you can easily extract the audio from the video and turn that into a podcast. Use your articles as blog posts, and even turn several of them into pdf's for uploading to pdf and ebook sharing websites.

3. Syndicate, Syndicate, Syndicate

If you've followed the above suggestions for creating website content, by now you should have a massive amount of content. But what do you do with it to give it maximum exposure?

Syndicate it. Syndication means sharing it to as many other websites as possible.


 


 

Here's a few quick tips of whats possible.

- Submit your articles to as many article directories as possible.

- Submit the videos you created to as many video sharing sites as possible.

- Submit your podcasts to as many podcasting sites as possible.

- Join two to three related articles together and create a pdf and submit to pdf websites

- Look at the articles you've created and take the main points out of them, to create more in depth articles on each point.

- Take those new articles and start creating more videos and other media.

That all sounds like a lot of work, but there are many websites that can do the hard work automatically for you. Pixelpipe and Traffic Geyser are good places to start looking.

Bear in mind that some article directories will not accept articles if they've been submitted elsewhere, so you may have to rewite some articles. But you're doing that anyway when you break your content into more in depth articles.

Always remember the more places your website content appears on the more likely it is to be discovered and therefore gain you exposure and traffic to your website.

About the Author: Greg J Scott - There are many different ways you can share your content. For more ideas check out The Six Figure Mentors, who are an online marketing and training company, covering all aspects of online marketing. They have the latest tips and tricks but also have a heavy emphasis on building a long lasting sustainable business. Watch this 7 day free video training to get yourself started.


 



















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