Amazon Ads FAQ

Answers to your most common questions about Amazon Ads.

Quick, simple, and helpful information at a glance.

What is an Amazon Ad?
An Amazon Ad is an advertisement that promotes a product or service on the Amazon website.
How do I create an Amazon Ad?
To create an Amazon Ad, log into your Amazon Advertising account and follow the steps outlined in the advertising platform.
Why is my Amazon Ad not showing up?
There could be a few reasons for this. Make sure your ad is approved, your budget and bid are high enough, and the ad targeting is relevant to your product.
What do I do if my Amazon Ad is not getting any clicks?
If your ad is not getting clicks, you may need to adjust your targeting, bid, or ad messaging to make it more appealing to potential customers.
How long does it take for an Amazon Ad to be approved?
Amazon Ad review times can vary, but it typically takes 1-3 business days for an ad to be approved.
Can I target specific demographics with my Amazon Ad?
Yes, you can target specific demographics such as age, gender, location, and interests with your Amazon Ad.
What is the cost of advertising on Amazon?
The cost of advertising on Amazon varies depending on factors such as your budget, bid, and the competitiveness of your chosen keywords. You can set a daily budget for your ad campaign and only pay when someone clicks on your ad.
How do I check the performance of my Amazon Ad?
You can check the performance of your Amazon Ad by logging into your Amazon Advertising account and reviewing the data provided in the Metrics tab.
Can I edit my Amazon Ad once it is live?
Yes, you can edit your Amazon Ad at any time, but keep in mind that any changes may take some time to go into effect.
What is an error message and how do I fix it?
An error message is a notification that something went wrong while using the Amazon Ads platform. To fix it, carefully read the error message and follow any instructions or recommended actions provided.
How can I track conversions from my Amazon Ad?
You can track conversions from your Amazon Ad by setting up conversion tracking in your Amazon Advertising account. This will give you data on the number of sales or clicks generated from your ad.
Why am I not seeing my ad on Amazon's mobile app?
This could be because you have not selected mobile devices in your ad targeting. Make sure to check your ad settings to ensure mobile devices are included.
What is an automatic targeting campaign?
An automatic targeting campaign is an ad campaign where Amazon chooses the keywords to target for your ad based on your product description and relevant search terms.
How is my ad ranking determined?
Your ad ranking is determined by a combination of your bid and the relevance of your ad to the search query. A higher bid and better ad relevance can improve your ad ranking.
Why was my ad rejected?
Your ad may be rejected for various reasons, such as violating Amazon's ad policies or containing inappropriate or misleading content. You can check the reason for rejection in your ad's status.
How do I fix an ad that has been rejected?
To fix a rejected ad, carefully read the reason for rejection and make the necessary changes to ensure it complies with Amazon's policies. You can then request a manual review or submit the ad for approval again.
How do I set a daily budget for my Amazon Ad campaign?
To set a daily budget, log into your Amazon Advertising account and go to the Budget tab. From there, you can enter your desired budget for each campaign.
Are there any restrictions on what I can advertise on Amazon?
Yes, there are restrictions on advertising certain products, such as illegal or prohibited items, in your Amazon Ad. You can review the full list of prohibited products in Amazon's Advertising Policies.
What is the difference between a headline search ad and a sponsored products ad?
Headline search ads appear at the top of the search results page and allow you to showcase multiple products. Sponsored products ads appear within the search results and feature a single product.
Can I use images in my Amazon Ad?
Yes, images are an essential part of your Amazon Ad and can help attract potential customers. Make sure to follow Amazon's guidelines for ad images.
How long does it take for changes to my ad to appear?
Any changes made to your ad may take up to 24 hours to go into effect and be visible to potential customers.
How can I improve my ad's performance?
You can improve your ad's performance by regularly monitoring and analyzing data, making adjustments to your targeting and bid, and optimizing your ad's messaging and visuals.
Can I cancel my Amazon Ad?
Yes, you can cancel your ad at any time by navigating to the Campaigns tab in your Amazon Advertising account and selecting the "Pause" option for the desired ad.
What happens if I exceed my ad's budget?
If you exceed your ad's budget, the ad will continue to run, but you will be charged for any additional clicks or views. You can adjust your budget at any time to prevent overspending.
How can I get more help with my Amazon Ad?
You can access the Amazon Advertising Help Center for tutorials, troubleshooting guides, and support from Amazon's customer service team.