What is Criteo and what does it do?
Criteo is a digital marketing platform that helps businesses to display personalized ads to potential customers based on their browsing history and interests.
Why are my Criteo ads not showing?
There could be several reasons for this technical issues, incorrect targeting, budget limitations, or a violation of Criteo's policies. Check your campaigns and settings, and contact Criteo support if the issue persists.
Why am I seeing irrelevant Criteo ads?
Criteo's algorithm uses cookies and browsing data to personalize the ads displayed. If you are seeing irrelevant ads, it could be because of outdated or incorrect data. Try clearing your browser's cache or contact Criteo support for assistance.
How do I set up a Criteo campaign?
To set up a Criteo campaign, you need to create an account on the Criteo Ad Platform, upload your product catalog, define your target audience, and set your budget and bidding strategy. You can refer to Criteo's Getting Started guide for detailed steps.
How often should I optimize my Criteo campaigns?
It is recommended to monitor and optimize your Criteo campaigns at least once a week to ensure their performance and make necessary adjustments if needed.
Can I customize the design and layout of my Criteo ads?
Yes, you can customize the design and layout of your Criteo ads through the Criteo Ad Platform. You can choose from various templates and add your brand's logo, colors, and messaging.
How can I track the performance of my Criteo campaigns?
You can track the performance of your Criteo campaigns through the Criteo Ad Platform, where you can see metrics such as impressions, clicks, conversions, and ROI. Additionally, you can integrate third-party tracking tools for more detailed analysis.
Why am I receiving an error message when trying to upload my product catalog?
This could be due to incorrect formatting or missing information in your product catalog. Refer to Criteo's product feed guidelines for proper formatting requirements and ensure all necessary fields are included.
How can I update my product catalog in Criteo?
You can update your product catalog in Criteo by re-uploading it with the new information. Criteo's system will automatically update the data for your current campaigns.
What is a Criteo pixel, and how do I install it on my website?
A Criteo pixel is a snippet of code that tracks user behavior and allows your campaigns to be personalized. To install it, simply copy and paste the provided code into the section of your website's HTML code, or use a tag manager like Google Tag Manager.
Why am I being charged for clicks on Criteo ads when my campaigns are set to impressions?
Criteo charges advertisers based on the Cost Per Click (CPC) model, which means you are billed for the number of clicks your ad receives, regardless of your campaign's bidding strategy.
How can I increase the reach of my Criteo campaigns?
To increase the reach of your Criteo campaigns, you can broaden your targeting, increase your budget, and optimize your creatives and bidding strategy. You can also work with a Criteo account manager for personalized recommendations.
Why are my Criteo ads running on inappropriate websites?
Criteo has strict controls in place to prevent ads from appearing on inappropriate websites. If you notice any issues, you can report them to Criteo's support team, and they will take necessary actions.
What is the minimum budget for a Criteo campaign?
Criteo does not have a minimum budget requirement for campaigns. However, having a higher budget enables better performance and increases your reach.
Why am I getting a low click-through rate (CTR) on my Criteo ads?
A low CTR on Criteo ads could be due to various factors, such as low-quality creatives, incorrect targeting, low bid amounts, or ad fatigue. Check these aspects and make necessary adjustments to improve your CTR.
How can I create dynamic retargeting ads on Criteo?
To create dynamic retargeting ads on Criteo, you need to upload your product catalog and implement the Criteo pixel on your website. Criteo's system will then automatically generate and display ads personalized to each user's browsing history and interests.
Can I limit the number of times a user sees my Criteo ad?
Yes, you can limit the number of times a user sees your ad through frequency capping, which you can adjust in your campaign settings.
What is the difference between Criteo Sponsored Products and Display Ads?
Criteo Sponsored Products are native shopping ads displayed on eCommerce websites, while Criteo Display Ads are personalized banner ads shown on various publisher sites and apps.
How can I cancel my Criteo account?
You can cancel your Criteo account by contacting their support team through the Criteo Ad Platform or by email.
Why are my Criteo ads not maintaining a consistent frequency?
Variations in user behavior and competition in the ad auction can cause fluctuations in ad frequency. You can try increasing your budget or adjusting your frequency capping settings to maintain a more consistent frequency.
What is the recommended pixel size for Criteo ads?
The recommended pixel size for Criteo ads is 400x400 pixels. However, you can also use horizontal or vertical images with an aspect ratio of 1:1.
Why am I receiving an error message when trying to log in to my Criteo account?
Make sure you are using the correct login credentials, and your internet connection is stable. If the issue persists, try clearing your cache and cookies or contact Criteo support.
Is there a way to target specific audiences on Criteo?
Yes, you can target specific audiences through segment targeting, where you can select certain demographics, interests, or behavior profiles. You can also create custom audiences using first-party data through the Criteo Customer Data Platform.
How can I change my campaign's budget on Criteo?
To change your campaign's budget on Criteo, go to the campaign's settings and adjust the daily budget or total campaign budget accordingly.
What is the recommended time frame for optimizing Criteo campaigns?
It is recommended to optimize Criteo campaigns at least once a week, but more frequent optimization can lead to better performance.
Why am I receiving low-quality traffic from Criteo?
If you are receiving low-quality traffic from Criteo, it could be due to targeting issues or ad fraud. Contact Criteo support to investigate and resolve the issue.
How can I add or remove products from my Criteo campaign?
To add or remove products from your Criteo campaign, you need to make changes to the corresponding product group in your product catalog. The updates will automatically reflect in your campaigns
