eMarketer FAQ

Answers to your most common questions about Emarketer.

Quick, simple, and helpful information at a glance.

What is the difference between a subscriber and a user?
A subscriber refers to someone who has signed up for your service, while a user is someone who actually uses it.
How do I track the performance of my emails?
You can use email marketing software to track metrics such as open rate, click-through rate, and conversion rate.
Can I purchase email lists for my marketing campaigns?
No, it is not recommended to purchase email lists as it can lead to low engagement and potential legal issues. It is more effective to build a list of subscribers who have opted in to receive your emails.
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