MailerLite FAQ

Answers to your most common questions about Mailerlite.

Quick, simple, and helpful information at a glance.

What is MailerLite?
MailerLite is an email marketing software that allows users to design, send, and track email campaigns.
How do I sign up for MailerLite?
You can sign up for MailerLite by visiting their website and clicking on the "Sign Up" button or by downloading their mobile app.
Why am I receiving the error message "Invalid email address"?
This error message appears when the email address you entered is not in the correct format. Make sure there are no spelling errors or missing characters.
Can I import my subscriber list from another platform to MailerLite?
Yes, you can import your subscriber list from platforms such as Gmail, Outlook, and MailChimp. For more information on how to do this, you can visit MailerLite's support page.
What does the error message "Campaign sending failed" mean?
This error message can appear for various reasons, such as an invalid email address, a full inbox, or a mistake in the email design. Check your settings and try resending the campaign.
How do I customize my email campaign?
You can customize your email campaign by using MailerLite's drag-and-drop editor. You can add images, text, buttons, and more.
Can I schedule my email campaigns to be sent at a specific time?
Yes, you can schedule your email campaigns to be sent at a specific time or date. This feature can be found in the "sending options" section when creating a campaign.
Can I send personalized emails to subscribers?
Yes, you can personalize your emails by using merge tags. These tags can automatically insert the subscriber's name, location, or any other information you have collected.
What is the difference between a regular campaign and an A/B split campaign?
A regular campaign is sent to all subscribers, while an A/B split campaign allows you to test different versions of your email to a portion of your subscribers to see which one performs better.
How do I create a signup form for my website?
You can create a signup form by going to the "Forms" section in your MailerLite account and selecting the type of form you want to create. You can then customize it with your preferred design and fields.
Can I resend an email to subscribers who did not open it the first time?
Yes, you can resend an email to non-openers by using the "Resend to non-openers" feature. This can be done by going to the "Reports" section and clicking on the campaign you want to resend.
What is the email limit per day on MailerLite?
The email limit per day on MailerLite depends on your plan. For example, with the free plan, you can send up to 12,000 emails per month, which amounts to about 400 emails per day.
What are segments in MailerLite?
Segments are used to group your subscribers based on specific criteria, such as location, interests, or purchase history. This allows you to send more targeted and personalized campaigns.
How do I add an unsubscribe link to my emails?
MailerLite automatically adds an unsubscribe link to each email you send, as required by anti-spam laws. You can also add it manually by using the {unsubscribe} merge tag.
Can I save my email designs as templates for future use?
Yes, you can save your email designs as templates in your MailerLite account. This allows you to quickly create new campaigns with a consistent design.
What is the spam score and how can I reduce it?
The spam score is a percentage that indicates the likelihood of your email being marked as spam. To reduce it, make sure your email has relevant content, a clear subject line, and a visible unsubscribe link.
How often do I need to clean my subscriber list?
It is recommended to clean your subscriber list at least once a year to remove inactive or invalid email addresses. This can help improve your email deliverability.
How do I connect my e-commerce store to MailerLite?
You can connect your store to MailerLite by using one of their integrations or by adding a purchase tracking code to your website. This allows you to track and segment subscribers based on their purchase history.
What is the "Spam" folder and why did my email land there?
The "Spam" folder is a filter used by email providers to automatically sort and block unsolicited or suspicious emails. Your email may end up there if it contains spammy words or a suspicious link.
Can I use email automation in MailerLite?
Yes, MailerLite offers a variety of automation features, such as welcome emails, abandoned cart emails, and birthday emails, to help you engage with your subscribers automatically.
How do I cancel my MailerLite subscription?
You can cancel your subscription at any time by going to your account settings and selecting the "Cancel subscription" option. Your account will remain active until the end of your current billing cycle.
Why is my email campaign taking a long time to send?
The sending time may vary depending on the size of your subscriber list and the complexity of your campaign. If it takes longer than expected, try optimizing your images and making sure your campaign is sent during off-peak hours.
What is double opt-in and how does it work?
Double opt-in is a method of confirming a subscriber's email address by requiring them to click a confirmation link after initially signing up. This helps ensure a valid and engaged subscriber list.
Can I create landing pages with MailerLite?
Yes, you can create landing pages in MailerLite to promote a specific product, event, or offer. These can also be connected to your email campaigns.
How do I contact MailerLite's customer support?
You can contact MailerLite's customer support through their website's live chat or by submitting a support ticket. They also have an extensive knowledge base for self-help.
Why am I receiving the error message "Subscriber not found"?
This error message appears when the email address you are trying to access or update is not in your subscriber list. Make sure the spelling is correct and that you have added the subscriber to your list.
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