PubMatic FAQ

Answers to your most common questions about PubMatic.

Quick, simple, and helpful information at a glance.

What is Pubmatic?
Pubmatic is a global advertising technology company that helps publishers and advertisers automate and optimize their online ad transactions.
How do I sign up for Pubmatic as a publisher?
To sign up for Pubmatic as a publisher, you can visit their website and fill out a registration form.
What is a supply partner in Pubmatic?
A supply partner in Pubmatic is a publisher or app owner who provides ad inventory for advertisers to bid on.
How do I add a new supply partner in Pubmatic?
To add a new supply partner in Pubmatic, you can go to the "Supply" tab and click on "Add New Supply Partner."
What is a demand partner in Pubmatic?
A demand partner in Pubmatic is an ad network, agency, or advertiser who purchases ad inventory from publishers.
How do I add a new demand partner in Pubmatic?
To add a new demand partner in Pubmatic, you can go to the "Demand" tab and click on "Add New Demand Partner."
What is an ad tag in Pubmatic?
An ad tag in Pubmatic is a small piece of code that is placed on a website or app to display ads from demand partners.
How do I generate an ad tag in Pubmatic?
To generate an ad tag in Pubmatic, you can go to the "Ad Tag" tab and click on "New Tag Request."
What is ad optimization in Pubmatic?
Ad optimization in Pubmatic refers to the process of automatically choosing the best ad creative and placement to maximize revenue for a publisher.
How do I set up ad optimization in Pubmatic?
To set up ad optimization in Pubmatic, you can enable the "Auto Optimization" feature in the "Ad Tag" settings.
What is a discrepancy in Pubmatic?
A discrepancy in Pubmatic occurs when there is a discrepancy between the number of impressions served by Pubmatic and the number of impressions reported by a publisher.
How do I resolve a discrepancy in Pubmatic?
To resolve a discrepancy in Pubmatic, you can check if the ad tag is correctly implemented on the website or reach out to the demand partner for further investigation.
What is a waterfall in Pubmatic?
A waterfall in Pubmatic is a sequential process for delivering ads from multiple demand partners based on their priority levels.
How do I set up a waterfall in Pubmatic?
To set up a waterfall in Pubmatic, you can go to the "Ad Tag" settings, click on "New Waterfall Setup," and select the demand partners in order of priority.
What is an "invalid ad request" error in Pubmatic?
An "invalid ad request" error in Pubmatic occurs when the ad request does not meet the technical specifications set by Pubmatic.
How do I fix an "invalid ad request" error in Pubmatic?
To fix an "invalid ad request" error in Pubmatic, you can check the technical requirements for ad requests in Pubmatic's documentation and make sure your ad tags are compliant.
What is a "no creative found" error in Pubmatic?
A "no creative found" error in Pubmatic occurs when there are no eligible creatives to serve for a particular ad request.
How do I fix a "no creative found" error in Pubmatic?
To fix a "no creative found" error in Pubmatic, you can check if the ad tag is correctly implemented on the website and if there are active demand partners and suitable ad creatives available.
What is a "pubmatic error" in Pubmatic?
A "pubmatic error" in Pubmatic is a general error that can occur due to various technical issues within the platform.
How do I resolve a "pubmatic error" in Pubmatic?
To resolve a "pubmatic error" in Pubmatic, you can try refreshing the page, clearing your cache, or reaching out to Pubmatic's support team for assistance.
What is an "ad server error" in Pubmatic?
An "ad server error" in Pubmatic occurs when there is a technical issue with the ad serving process, resulting in the failure to deliver an ad.
How do I fix an "ad server error" in Pubmatic?
To fix an "ad server error" in Pubmatic, you can check your internet connection, refresh the page, or reach out to Pubmatic's support team for assistance.
What is a "timeout error" in Pubmatic?
A "timeout error" in Pubmatic occurs when the ad request takes longer than the set timeout period to complete.
How do I fix a "timeout error" in Pubmatic?
To fix a "timeout error" in Pubmatic, you can try increasing the timeout period in the ad tag settings or reach out to Pubmatic's support team for assistance.
What is a "blank ad" error in Pubmatic?
A "blank ad" error in Pubmatic occurs when no ad creative is served on the website or app, resulting in an empty ad space.
How do I resolve a "blank ad" error in Pubmatic?
To resolve a "blank ad" error in Pubmatic, you can check if the ad tag is correctly implemented and if there are any active demand partners and suitable ad creatives available.
What is a "geographic targeting failed" error in Pubmatic?
A "geographic targeting failed" error in Pubmatic occurs when an ad request does not match the targeting parameters set for a particular location.
How do I fix a "geographic targeting failed" error in Pubmatic?
To fix a "geographic targeting failed" error in Pubmatic, you can check the targeting settings in Pubmatic's documentation and make sure they are correctly implemented in your ad tags.
What is a "domain unapproved" error in Pubmatic?
A "domain unapproved" error in Pubmatic occurs when the website or app requesting an ad is not whitelisted in Pubmatic's system.
How do I resolve a "domain unapproved" error in Pubmatic?
To resolve a "domain unapproved" error in Pubmatic, you can make sure the website or app requesting an ad is approved in Pubmatic's settings and adjust the targeting parameters if necessary.
What is "ad quality filtering" in Pubmatic?
Ad quality filtering is a feature in Pubmatic that automatically blocks ads that do not meet their quality standards, such as ads with malware or inappropriate content.
How do I enable ad quality filtering in Pubmatic?
Ad quality filtering is automatically enabled for all ads by default in Pubmatic. Publishers can adjust the filtering settings in the "Inventory" tab.
What is an ad tag timeout in Pubmatic?
An ad tag timeout in Pubmatic refers to the amount of time a demand partner has to respond to an ad request before it times out.
How do I adjust the ad tag timeout in Pubmatic?